The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing
May 21, 2024•21 min•Season 7Ep. 31
Episode description
Jill Smith, VP of Sales at Kroger Precision Marketing joins us to educate on the power of Kroger's unique dataset, KPM's advancements within the offsite/programmatic space, and KPM's ambitions to eliminate ad waste for a more sustainable future.