The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing - podcast episode cover

The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing

The Commerce Collective Podcast
May 21, 2024•21 min•Season 7Ep. 31
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Episode description

Jill Smith, VP of Sales at Kroger Precision Marketing joins us to educate on the power of Kroger's unique dataset, KPM's advancements within the offsite/programmatic space, and KPM's ambitions to eliminate ad waste for a more sustainable future.

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The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing | The Commerce Collective Podcast - Listen or read transcript on Metacast