Live from Cannes: The Future of Addressability with Amazon Ads' Brian Tomasette
Jun 20, 2024•17 min•Season 7Ep. 34
Episode description
The Commerce Collective Podcast is back in Cannes and is excited to launch this episode featuring Brian Tomasette - Director of Product, DSP, Amazon Ads that covers the future of addressability. We break it down into three segments, creating relevancy in a cookiesless world, simplification of controls for transparency, and upper funnel solutions for an increasingly fragmented landscape.