Experience Ecosystems

When you think of Disney, chances are you no longer only think of your favorite characters or theme park rides.  You remember feelings – your experiences in the parks, the fun you had at their all-inclusive, immersive resorts.  That’s called an experience ecosystem, and it’s the reason Disney continues to see remarkable profits year after year, regardless of the economic climate. An experience ecosystem is something every company – from LLC to Inc – aspires to, but few truly achieve.  So what makes an experience ecosystem so important? What’s the danger of siloing? What does your brand promise have to do with anything?  Join Shawn Nason and Zack Hamilton for an insider look at experience ecosystems and why they’re changing the way our world does business. Learn more about your ad choices. Visit megaphone.fm/adchoices