Experience as a Strategy

One ultra-successful CEO once said, “If experience is not part of your strategy or your top three priorities in your organization, you're missing the mark.” But what does experience as strategy look like – and how do you build a functional framework around an experience strategy? Today’s episode focuses on the ins and outs of building an experience strategy – what you should look for in the short and long term, famous examples with big name brands like Sephora and Kohl’s, and how you can lead your org into a better understanding of the value of experiences. Learn more about your ad choices. Visit megaphone.fm/adchoices