Using Marketing to Control the Message w/James Duncan

In this episode James Duncan of Thrive Mortgage joins Kenneth and Sean to discuss the importance of leadership, controlling the message, and how loan officers should be using their marketing channels to stay out front of their SOI. 

2:20 Intro to James

4:35 The importance of leadership right now

7:30 Originating in a market downturn 

10:55 Controlling the message

13:50 The importance of Social Media

15:25 Setting up Loan Officers for success

19:05 It is not too late to get started

20:25 Quit being scared and put in the work

24:30 Your videos do not need to be perfect 

Quotes from the episode:

“The best thing a leader can do right now is over communicate.”

“In 2020, the real estate industry is going to be a catalyst for getting the economy back on track.”

“Getting more engaged in Social Media right now is an absolute necessity.” 

“Not adding to the fear and being that calm voice of reason right now is critical.”

“If we coach loan officers how to do their own marketing then they don’t have to wait on a marketing department to get their message out.” 

Links:

Mortgage Success Academy -onedollarmsa.com

Next Level Loan Officers -https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events -loanofficerevents.com

James Duncan – http://Mortgage-teacher.com

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The Next Level Loan Officer Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check out more awesome shows at REALDisrupt.com