Putting Your Marketing First w/Michael Cox

On this episode Michael Cox of the Mortgage Nerds joins Sean Zalmanoff to talk about marketing, relationships, building a strong brand, and having an abundance mindset.  Mike also talks about how MLOs should have a marketing first, mortgage seconds philosophy when building their business. 

1:45 Intro to Mike

4:00 Making that decision to move

6:30 The mortgage nerd philosophy

7:40 Building a team

10:50 Dealing with challenges

12:50 The strength of a relationships

14:00 The mortgage nerds brand

19:10 Diversify your marketing

21:00 Putting marketing first

Quotes:

“I’m a firm believer in creating strong strategic relationships.”

“Not everyone should be a broker owner.”

“If you miss a loan closing that hurts your brand.”

“You want to work for a company that allows you to create your own brand.”

“Your a marketing company first, but happen to do mortgages.”

Key Takeaways:

If you decide to move to a new company make sure to do it for the right reasons.

You don’t know what you don’t know. You need to constantly be learning. 

Having a community of loan officers is a great support system. 

Once you build a brand, make sure you protect it. 

Having a strong brand enables you to have more freedom with your business. 

Don’t worry about giving away your secrets, because most MLOs won’t do it anyway. 

Links:

Mortgage Success Academy -onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

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The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. You can check our more awesome podcasts at REALDisrupt.com