Creating a Successful Brand from Scratch - Part Two: w/Alan Christian
Episode description
Part two of Alan Christian’s interview focuses on using his success to create a blueprint from starting to build a brand in a new market from scratch.
3:00 Strategy Recap
4:50 Starting with mapping your community
7:05 Making connections & creating a presence
12:50 Business posting strategy
17:30 Hiding the salesman
20:30 Lead with a story
22:10 Don’t over complicate it
25:30 Attract instead of chase
“I’m creating a presence at places in the local community using Social Media.”
“In addition to liking and commenting on local businesses, I am the only guy who added a picture in the comments.”
“When I’m posting, it’s not about business. It is about something that is uplifting and positive, or whatever the community thinks is cool.”
“I’m piggybacking on other businesses social media postings.”
“You need to think about the pain points of the consumers in your market and create content that matches the life they are living.”
Links:
Mortgage Success Academy - onedollarmsa.com
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
Loan Officer Events - loanofficerevents.com
Social Media:
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/
Alan Christian Facebook - https://www.facebook.com/alanchristianmortgageteam/
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