Adversity Breeds Creativity w/John Smith

On this episode of John The Mortgage Smith joins Kenneth and Sean to talk about how he built his business in a new market from scratch. John talks about how he poured himself into video marketing to build a brand, how he hired help to increase his business, and how facing adversity drove him to be creative. 

1:15 Intro
3:15 Pouring into video marketing
5:00 Creating a brand with video
7:15 You have to put in the time
11:20 Growing business from zero
14:30 It is easy to get burnt out
15:30 Hiring to grow
18:45 Buying back your time 

“Once I became consistent with doing video, I just started to be known.”

“It takes a while for people to know, like and trust you when you are using a video.”

“I didn’t start doing a video to get a transaction, I did it to build a brand.”

“I wanted to attract business to me instead of having to keep asking people to work with me.”

Key Takeaways:

You have to look at giving up commission to hire help as an investment and not a loss. 

You have to be willing to put in the time for any marketing strategy to work. 

Creating a brand is the single most important step you can take to become known in your market. 

Having a team allows you to buy back your time so you can be happier with your life. 


Links:
 
Mortgage Success Academy - onedollarmsa.com
 
Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer
 
Loan Officer Events - loanofficerevents.com
 
Social Media:
 
Facebook - https://www.facebook.com/NextLevelLoanOfficers/
 
YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ
 
LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

John’s Facebook - https://www.facebook.com/TheMortgageSmith/

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