The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins - podcast cover

The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Jo Wheatley and Zoe Hawkinswww.igcompany.com
The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.
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Episodes

How To Coach Skeptical Clients

In this episode of the podcast, we explore how to coach skeptical clients with curiosity rather than defensiveness. Skepticism can show up when clients have been sent to coaching by an organisation, have had disappointing experiences before, feel unsure about the process, or do not fully understand how coaching could help them. We reflect on why skepticism should not be treated as resistance to overcome, but as useful information. By asking thoughtful questions, contracting clearly, and keeping ...

Jun 08, 202617 minSeason 1Ep. 249

Three Ways to Know if You're Really Ready to Coach Neurodivergent Clients

In this episode of the podcast, we explore what it really means to be ready to coach neurodivergent clients. We reflect on the importance of building an inclusive coaching space that does not rely only on textbook knowledge of autism, ADHD, dyslexia, dyspraxia or other neurodivergent conditions, but also listens deeply to lived experience. We discuss how easily coaches can make assumptions about clients when viewing behaviour through a neurotypical lens. A client who gives short answers may not ...

Jun 01, 202617 minSeason 1Ep. 248

Using Tech To Grow Your Coaching Business

This episode explores how the technology you choose can shape the coaching business you build. We discuss how coaches can move beyond selling time by the hour and use tech more strategically to create a scalable, professional, and sustainable business. We focus on Kajabi, the platform we have used since 2019 to support our website, courses, community, marketing, email list, client journeys, and business growth. Rather than stitching together multiple tools, Kajabi has helped us create a smoother...

May 27, 202621 minSeason 1Ep. 247

3 Ways To Expand Your Coaching Business Through Coaching Supervision Training

This episode explores how coaching supervision can become the next stage of growth for an experienced coach. Rather than seeing supervision as a requirement, we looked at how it can expand a coaching business by adding depth, credibility, variety, and a more sustainable income stream. We discussed how supervision creates a ripple effect by supporting coaches, their clients, teams, and organisations. It also helps coaches explore the deeper dynamics beneath coaching conversations, including relat...

May 27, 202618 minSeason 1Ep. 246

The Coaching Advantage

This episode explores a powerful question at the heart of coaching: what if its real advantage is not simply what you do, but who you become? Coaching is often misunderstood as a skill, tool, or professional add-on, but this conversation revealed something much deeper. Coaching changes how you think, relate, lead, and live. In leadership, it has become essential, especially in a world shaped by uncertainty, complexity, and constant change. It helps leaders build trust, communicate with emotional...

May 27, 202618 minSeason 1Ep. 245

Why Personal Brand Matters For Coaches

If people don't know you exist, how can they ever choose to work with you? This episode felt like a necessary conversation. One that many coaches avoid, delay, or quietly struggle with. We explored why personal brand matters for coaches, and more importantly, what it really means beyond the noise of marketing jargon. Because for many, the idea of "personal branding" feels uncomfortable. It can feel like self-promotion, like performance, or like stepping into a space that doesn't quite fit with t...

May 04, 202626 minSeason 1Ep. 244

How Coaching Supervision Training Changes You As A Coach

What happens when you slow down enough to truly see yourself as a coach? This episode felt like one of those conversations where we didn't set out with a script, yet uncovered something far more meaningful along the way. We opened up about how coaching supervision training changed us, not only as practitioners, but as people. What stood out immediately was how difficult it is to articulate the impact. The changes are subtle, yet undeniably profound. As we reflected on our experiences, one theme ...

Apr 26, 202619 minSeason 1Ep. 243

Is Neutrality Toxic in Coaching?

Is staying neutral as a coach always the right thing to do, or can it quietly cause more harm than good? In this episode, we found ourselves deep in reflection while developing our coaching supervision training, questioning something many coaches are taught early on: neutrality. It is often positioned as a gold standard in coaching, yet as we explored it more deeply, we realised the reality is far more nuanced. We began by unpacking what neutrality actually means in coaching. For us, it has alwa...

Apr 20, 202622 minSeason 1Ep. 242

The Energetics of Coaching

What if the most powerful tool you bring to coaching isn't your questions, but your energy? In this episode, we open up a conversation that sits at the intersection of awareness, presence, and depth in coaching practice. We explore something that is often felt but rarely named: the energetics of coaching. As we recorded this conversation, we found ourselves reflecting on how often energy operates in the background of our work, shaping outcomes without us consciously engaging with it. Coaching is...

Apr 12, 202620 minSeason 1Ep. 241

Re-accreditation Checklist for Coaches

Re-accreditation Checklist: At the start of this episode, we laid out everything you need to have in place for a smooth, stress-free re-accreditation process. Here's the full checklist to guide you: Know your accreditation renewal period (e.g. 3 years for ICF, 5 years for EMCC) Track your re-accreditation deadline well in advance Complete the required number of CPD hours Ensure your CPD meets the criteria of your accrediting body Budget for re-accreditation costs and ongoing CPD investment Keep ...

Apr 06, 202622 minSeason 1Ep. 240

Trauma Informed Coaching

What if the way someone shows up today is shaped by something they don't even fully understand yet? In this episode, we explored a topic that is gaining real traction in the coaching space and beyond: trauma-informed coaching. We sat down to unpack what this actually means in practice, not from a theoretical standpoint, but from the lived reality of working with people. Because the truth is, whether you are a coach, leader, or simply someone supporting others, you are already in the presence of ...

Mar 30, 202627 minSeason 1Ep. 239

How to Coach Values

Are you making decisions that truly align with what matters most to you, or are you operating on autopilot without realising it? In this episode, we explore one of the most powerful yet often overlooked elements of coaching and personal development: values. As coaches, we have seen time and time again how uncovering values can transform the way people think, feel, and act. This conversation goes beyond theory and into the lived experience of what happens when someone finally understands what is ...

Mar 23, 202622 minSeason 1Ep. 238

8 Ways to Coach Neurodivergent Clients

What if the reason your client is stuck is not a lack of motivation or clarity, but the way their executive functioning is wired? In this episode, we explore eight powerful lenses that can completely transform the way you coach neurodivergent clients and, in truth, the way you coach all clients. Executive functioning sits at the heart of how we plan, start, organise, regulate emotions, manage impulses and adapt to change. When we understand it, coaching becomes more inclusive, more compassionate...

Mar 16, 202627 minSeason 1Ep. 237

How to Coach the Nervous System

What if the reason your client cannot access clarity, action or decision making has nothing to do with their mindset and everything to do with their nervous system? In this episode, we explore a dimension of coaching that sits beneath the questions, the goals and the models. Every coaching conversation is not only a meeting of minds. It is a meeting of two nervous systems. When a client arrives in a state of urgency, overwhelm or shutdown, the most powerful coaching move is often not another que...

Mar 09, 202623 minSeason 1Ep. 236

Why Train as an Emotions Coach Practitioner

What becomes possible in your coaching when you are no longer afraid of emotions, but fully equipped to work with them? In this episode, we open the door to a programme that so many coaches feel drawn to, yet often hesitate to step into. We wanted to explore not only what the Emotions Coaching Practitioner training is, but why it has such a profound impact on the way we coach, the way we experience our work and the way our clients transform. The most powerful coaching conversations have always b...

Mar 02, 202620 minSeason 1Ep. 235

Coaching Jobs

What if building a career in coaching did not require you to run your own business at all? In this episode, we open up a conversation that we realise we have not explored nearly enough. We often talk about creating a coaching business or becoming a coaching leader, yet there is a growing and exciting landscape of coaching jobs inside organisations that deserves real attention. This discussion was sparked by the noticeable rise in coaching roles appearing across LinkedIn and within our own commun...

Feb 23, 202617 minSeason 1Ep. 234

How Coaching Changes Relationships

What if the real transformation from coaching is not the career, but the way every relationship in your life begins to evolve? In this episode, we explore a conversation that began with a simple observation about how difficult it can feel to form meaningful friendships in adulthood and unfolded into something far more profound. As we reflected on our own journeys and the experiences of the coaches we train, it became clear that coaching is not only a professional pathway. It is a catalyst for de...

Feb 16, 202621 minSeason 1Ep. 233

How to Coach Nervous Clients

What happens in the coaching space when the body tightens, the breath shortens, and the words become careful because something meaningful is at stake? In this episode of the podcast, we explored what it truly means to coach nervous clients and why nervousness is far more than a surface emotion. From our perspective, nervousness is both physiological and psychological, a temporary state that signals uncertainty, risk, and often the presence of something deeply important to the client. We reflecte...

Feb 09, 202618 minSeason 1Ep. 232

Redundancy Proofing Through Coach Training

What if redundancy was not the end of your career story, but the moment you finally stepped into the work you were meant to do? In this episode, we explore what it truly means to redundancy proof your career in a world where roles are disappearing, industries are reshaping, and AI is accelerating change at a pace many people never expected. We reflect on how redundancy is rarely only about the loss of a job. It touches identity, confidence, security, and the deep question of who we are when our ...

Feb 02, 202622 minSeason 1Ep. 231

How to Coach the Topics Clients Bring

What happens when a client walks into a session with an issue you did not prepare for, and you have to trust your presence rather than your plan? In this episode of the Podcast, we to explore one of the most real and sometimes unsettling parts of being a coach: not knowing what a client is going to bring, yet being fully responsible for creating a space that can hold it. We reflected on how often coaches ask questions like, how do I coach confidence, fear, conflict, burnout, overwhelm, or decisi...

Jan 26, 202617 minSeason 1Ep. 230

Your Done For You 2026 CPD With In Good Company

Are you looking for CPD that actually fits into real life while still deepening your confidence and capability as a coach? As we recorded this episode, we found ourselves reflecting on the growing gap between what coaches need from professional development and what most CPD programmes actually deliver. We know how busy life is. We know how difficult it can be to commit to long programmes with heavy time demands. And we also know how frustrating it feels to learn theory without truly knowing how ...

Jan 19, 202616 minSeason 1Ep. 229

Is 2026 the Year you Train as a Coach?

What if the thought of training as a coach has been sitting with you for years for a reason you have not yet fully acknowledged? As the new year begins, we slow the conversation down and ask a bigger question than whether coach training is a good idea. We explore whether 2026 is the year you finally make a clear decision either to step forward or to consciously let the idea go. In this episode, we reflect on why coach training often stays on people's mental to do lists for far longer than expect...

Jan 12, 202621 minSeason 1Ep. 228

Accelerate your Coach CPD in 2026

2026 CPD Accelerator: https://igcompany.com/CPD2026 What if the way you approach your CPD this year could fundamentally shape your confidence, energy, and impact as a coach? In this episode, we sat down to have an honest, grounded conversation about what continuous professional development really looks like for coaches in practice, not theory. As Master Accredited Coaches and founders of an accredited coach training provider, we reflected openly on our own CPD journeys, including the years of in...

Jan 05, 202621 minSeason 1Ep. 227

Behind the Scenes of 2025

What does a year of growth really look like when you step away from the highlight reel and tell the truth? As we reach the end of 2025, we wanted to pause and pull back the curtain on what this year has genuinely been like for us behind the scenes. This episode is an honest, reflective conversation about the reality of running a values led coaching business through a year of challenge, change, and deep learning. We talk openly about the tension between what people often see from the outside and ...

Dec 29, 202522 minSeason 1Ep. 226

Eight or so Christmas Coaching Questions

What might become possible if you gave yourself space to pause, reflect, and listen this Christmas? This episode feels like a quiet exhale at the end of a full year. As we sat together, we wanted to offer something gentle, playful, and meaningful. Something that could be shared around a Christmas table, or held privately in moments of stillness during the festive period. We recorded this episode with the intention of creating connection. Connection with ourselves, with the people we love, and wi...

Dec 22, 20258 minSeason 1Ep. 225

Answering Questions from our Listeners

What happens when coaches slow down, listen deeply, and answer the questions they are rarely asked out loud? This episode felt different from the outset. This week we sat down without scripts, without rehearsed answers, and without certainty about where the conversation would land. What we had instead was trust. Trust in the coaching process, trust in each other, and trust in the questions our listeners brought to us. We invited our listeners to share the coaching questions they find themselves ...

Dec 15, 202532 minSeason 1Ep. 224

What Stage of Coach Maturity are you at?

Have you ever paused to consider where you truly are in your growth as a coach and what your current stage of development reveals about the way you show up for your clients? In this episode, we walk through the evolving arc of our professional identity and the way our presence deepens as we move from doing coaching to being a coach. It is a journey rich with curiosity, discomfort, insight, and ultimately, transformation. During the conversation, we unpack the three broad stages of coach maturity...

Dec 08, 202523 minSeason 1Ep. 223

Training to be a Coach after Burnout

Have you ever reached a point where burnout reshaped your sense of who you are and what you want next in life? In this episode, we explore the tender, transformative journey that so many people move through when they decide to train as a coach after experiencing burnout. This conversation matters because burnout rarely leaves life untouched. It rewires priorities, reframes identity, and forces us to acknowledge that our wellbeing is the most important asset we have. Throughout the discussion, we...

Dec 01, 202520 minSeason 1Ep. 222

Is the Coaching Market Saturated?

Have you ever looked around at the growing number of coaches and wondered whether there is still space for you to build a thriving practice? In this episode we explore one of the most common concerns we hear from aspiring and experienced coaches: whether the coaching market is saturated. It is a question often rooted in fear and uncertainty, particularly for those stepping into the profession for the first time. As we reflect on this conversation, we notice how often this question reveals someth...

Nov 24, 202520 minSeason 1Ep. 221

Is Coaching Who You Are or What You Do

Have you ever wondered whether coaching is something you do or something you are ? In this episode, we dive into a powerful identity-based question that often emerges when people consider a future in coaching: is coaching fundamentally a skillset, or is it an expression of who we are at our core? We explore how coaching can be seen as an external activity, a profession where we learn models, techniques and structures to support people with their goals. Coaching becomes the thing we do to make a ...

Nov 17, 202518 minSeason 1Ep. 220
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