The Coach's Journey - build a coaching business with integrity - podcast cover

The Coach's Journey - build a coaching business with integrity

Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients.

Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients.

Past guests include life coaches, business coaches, executive
coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more.

About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model.

Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com

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Episodes

#83 – If You Want To Make More Money, Talk About Money More! (Coaching Business Fundamentals)

This episode is the fifth in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In this episode, Robbie and Ruth focus on the part of the Flywheel that often creates the most fear and resistance for coaches: telling people how you work, how much it costs and how to pay you. It couldn’t be clearer that unless you do this, there are no clients to coach. And yet, so many of us are filled with fear, hesitance and/or ickyness when it come...

Oct 31, 202449 minSeason 1Ep. 83

#82 – Want More Clients? Create More Insight! (Coaching Business Fundamentals)

This episode is the fourth in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business. In it, Robbie and Ruth dive into the power of focusing our energy and action on creating insight , and how, if we create insight enough, we almost can’t help but have the coaching business we want. Robbie shares why he believes that the more we can create insight for someone before they become a client, the better it is for our businesses, and outlines j...

Oct 24, 202438 minSeason 1Ep. 82

#81: George Warren – The Coaching Industry is Ignoring Reality

George Warren describes “growth through discomfort” as a key theme in his life and in this episode of The Coach’s Journey Podcast, he lays down a challenge to the coaching industry to step out of its comfort zone and explore questions that might challenge the very foundations of our work. While many of us place the principles of being client-led and non-directive at the centre of our practice, George views coaching through a lens of universal interconnectedness where there is always more than on...

Oct 17, 20241 hr 53 minSeason 1Ep. 81

#80 – Don’t Wait For Coaching Clients: Create Them (Coaching Business Fundamentals)

In this episode, the third in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business, Robbie and Ruth slow down and take a deep dive into perhaps the most powerful step in the Flywheel for taking control of the future of your coaching business. That is: making offers and, in particular, offering people the opportunity to experience you more . Robbie explains why giving people opportunities to experience you makes your sales easier and eas...

Oct 03, 202453 minSeason 1Ep. 80

#79 - From Zero Clients to Thriving Coaching Practice - Robbie on the A Listening Life podcast

In this episode, taken from Robbie’s appearance on Aly King-Smith’s A Listening Life podcast, Robbie gives one of his most most concentrated downloads ever on everything he knows about growing a coaching business. In particular, Robbie and Aly cover: Why, despite being a prolific writer and producer of content, Robbie thinks content creation is a terrible way to grow a coaching business . How Robbie reframed proposals and pitching to an opportunity to practice , and the difference that can make....

Sep 26, 202454 minSeason 1Ep. 79

#78: Ruth Rochelle – Insight Seminars, Systems Theory and the Path to our Current Truth

Ruth Rochelle’s life and career changed when, in 1979, she met Ariana Huffington and took part in the first Insight Seminar ever to happen in the United Kingdom. Ruth describes this moment as her invitation into self-reflection, the start of her career, and the time when she started to become the leader in her own life. In Café Royal on London’s Regent Street, with 100 people – including some famous names – she had an experience she calls mindblowing and heart-opening, revealing deep truths that...

Sep 19, 20241 hr 59 minSeason 1Ep. 78

#77 - How to Make Connections Who Become Clients (Coaching Business Fundamentals)

In this episode, the second in a series diving into The Coaching Business Flywheel and the fundamental parts of a sustainable coaching business, Robbie and Ruth slow down and take a deep dive into connecting with people . Robbie tells stories about how working with his coaches supported him to develop a connection practice that is authentic to him and supports the growth of his business. They discuss how to connect with others authentically and why connecting with people might in fact be the mos...

Sep 05, 202437 minSeason 1Ep. 77

#76 - A Full Group Coaching Session - Listen in to The Coach's Journey Community

This episode is a unique chance to get inside a group coaching call with Robbie Swale. In it, you can hear Robbie coaching David Norris, Joey Owen, Hazel Martin and Alex Swallow, exactly as he would in one of his group coaching programmes for coaches or leaders. It demonstrates the way that he runs The Coach's Journey Community, which is his flexible, affordable group coaching programme for coaches, designed to support them to create thriving businesses and thrive as they do that. It shows both ...

Aug 29, 20242 hr 12 minSeason 1Ep. 76

#75 - How To Grow Your Coaching Business (Coaching Business Fundamentals)

The Coaching Business Flywheel is the culmination of Robbie Swale’s seven years of supporting coaches to grow their coaching businesses and five years of interviewing coaches on this podcast. It is his attempt to take all that work and answer the question: how do you grow a coaching business? In this episode, the first in a series exploring this question and model, Robbie and Ruth slow down to explain how the Flywheel can support you in creating an authentic, sustainable coaching business. Robbi...

Aug 22, 202441 minSeason 1Ep. 75

#74: Mark Bixter – To See the True Value of Coaching, Look Beyond the Fees

Does the coaching industry privilege the boardroom over the community? And is the intrinsic value of our work reflected in our earnings? What is the potential impact coaching can have in communities that often have less access to coaches? These questions and many more are explored in this episode of The Coach’s Journey Podcast, by host Alex Whitton and his guest, Association for Coaching master-accredited coach Mark Bixter. Mark has applied his coaching skills in a wide variety of settings, work...

Aug 15, 20242 hr 8 minSeason 1Ep. 74

#73: Jackee Holder – Trauma-informed Coaches Have Never Been More Needed

As the world untangles itself from the aftermath of the coronavirus pandemic, there is important healing work to be done. In this episode of The Coach’s Journey Podcast, trauma-informed wellbeing and resilience coach Jackee Holder maps out the impact of events on our collective consciousness, and points the way forward for our profession. A true coaching trailblazer, Jackee was among the very first black coaches in the UK and become one of the first black British authors to publish in the self-h...

Aug 01, 20241 hr 55 minSeason 1Ep. 73

#72: Creating Clients and Cultivating Confidence: A Deep Dive into Coaching Business Growth - Robbie at the Henley Business School Coaching Marketing Group

In this episode, Robbie was hosted by the Henley Business School Marketing Group for Coaches, where he shares his personal transition from feeling like a newcomer to fully embracing his identity as a coach. In his talk and the questions that follow, Robbie uses philosopher Ken Wilber's analogy of enlightenment being akin to having an accident – something you can't force but can become prone to – to set the stage for his approach to making oneself ‘client-prone’ in the coaching business. While yo...

Jul 18, 20241 hr 2 minSeason 1Ep. 72

#71: Marie Quigley – Living in Fulfilment is a Radical Act

Marie Quigley approaches coaching in much the same way as she does her passion for global travel: with curiosity, openness and an unquenchable desire to explore. As a Master Certified Coach who has trained with the likes of Brené Brown, Marie can draw upon a wealth of experience and expertise. In this episode of The Coach’s Journey Podcast she describes the mindsets and skills that have helped her achieve success as a coach, as a co-founder of coach-training business Empower World, and as co-hos...

Jul 04, 20242 hr 6 minSeason 1Ep. 71

#70: What is the difference between coaching and psychotherapy? (TCJ Short with Mike Toller)

Mike Toller works as a professional coach and psychodynamic psychotherapist, supporting individuals privately and in organisations, and training people to bring coaching skills and mindsets into their personal and professional lives. That makes him the perfect person to answer one of the big questions that coaches ask and get asked: what is the difference between coaching on the one hand, and counselling and psychotherapy on the other? In this new format, an excerpt from Episode #32, you can hea...

Jun 27, 202422 minSeason 1Ep. 70

#69: Myles Downey - What is effective coaching? Performance coaching, when to be directive, changing clients' maps of reality and more

Myles Downey has been practising coaching for more than 40 years. His book, Effective Modern Coaching, has sold more than 330,000 copies and is a recommended read on many coaching training courses. In this episode, Myles returns for his second appearance on The Coach’s Journey Podcast, with the questions asked by Robbie and Neil – doubling the hosts in order to double the insight! We dive deep into the nuances of coaching, exploring themes of self-actualisation, performance, and the delicate bal...

Jun 20, 20241 hr 40 minSeason 1Ep. 69

Episode #68: Clare Norman – Glimmers of Hope, Structuring a Coaching Business and Unlearning Mindsets on the Journey to Coaching Mastery

Clare Norman is a master certified coach with the International Coaching Federation, whose latest book, The Transformational Coach, maps out a journey to coaching mastery that begins with unlearning the old beliefs and mindsets that are not serving you or your clients, in order to reset and replace them with a new set of thought patterns. In this episode of The Coach’s Journey Podcast, Clare shares some brutally honest financial advice for coaches and talks through the developments in contractin...

Jun 06, 20242 hr 10 minSeason 1Ep. 68

Episode #67: Tori Jeffers – Who Wins and Who Loses as Coaching Goes Mainstream?

Is the mass-marketisation of coaching de-valuing the practice? Or does widening access to coaching help everyone? Tori Jeffers is a Professional Certified Coach who has amassed over 1,000 hours of experience in just three years. In this episode of The Coach’s Journey Podcast she explores the shifts in the coaching landscape that are transforming the industry. After spending more than a decade pursuing her passion for conservation, which took her to Madagascar and the Amazon to work with sea turt...

May 16, 20241 hr 49 minSeason 1Ep. 67

Episode #66: Ruth Saville – How to Be a Rebel, Misbehave More and Set Your Sights on Being a Master F***ing Coach!

Would you like to have more fun while still working in your zone of genius? Are you concerned you might need to shake things up to avoid becoming a boring coach? Ruth Saville’s advice to coaches everywhere – including herself – is: misbehave more. Listen to your inner rebel. Dance in the moment and create systems that work for you. Since the COVID-19 pandemic forced Ruth to step back from her successful performing arts franchise and examine the toll her work was taking on her life, she has follo...

May 02, 20242 hr 9 minSeason 1Ep. 66

Episode #65: Chloë Garland – The Jam Donut Principle, Quarter-Life Crises and the Philosophy of Coaching

A quarter-life crisis is a period of intense soul searching that arrives when we are first confronted with the question of what to do with our lives. That’s according to Chloë Garland, the founder of QuarterLife, a company that works with individuals and organisations to help people in their 20s and 30s not just survive, but thrive. In this episode of The Coach’s Journey Podcast, Chloë sheds light on the generational shifts that have prolonged adolescence, and how many of us encounter our first ...

Apr 18, 20241 hr 56 minSeason 1Ep. 65

Episode #64: Alex Whitton – Balancing the Being and the Doing

The question of what makes a life well-lived is at the heart of Alex Whitton’s work, both as a coach and as the CEO of a charity that supports young people to realise their potential. In this episode of the Coach’s Journey Podcast, Alex tells Robbie about the story of his career so far, from studying at Oxford University, to his volunteer work with young people, to running a social enterprise and then deciding to become a coach. He describes how he emerged from a mindset of scarcity into one of ...

Apr 04, 20242 hr 3 minSeason 1Ep. 62

Episode #63: Jo Wright – We Can Make Things Better, But We Have To Do It Together

Jo Wright admits she had to get her dad’s permission before deciding on No More Sh*t Managers: Seven Steps to a Coaching Culture as the title of her book. Thankfully he agreed and the book has made Jo a bestselling Amazon UK author as her message about the power of a coaching culture spreads to people and organisations around the world. In this episode of The Coach’s Journey Podcast, Jo tells host Alex Swallow about the foundational experiences in early life that instilled her with a belief in t...

Mar 21, 20241 hr 57 minSeason 1Ep. 63

Episode #62: Alex Swallow – Life Is Better When We Choose

When Alex Swallow sees people doing great work, he experiences an almost evangelical urge to help bring others into connection with that work. His ability to do just that, and to boldly spread the reach of ideas, initiatives and projects worth championing, led him to become The Influence Expert – a coach and thought leader who helps individuals, companies and institutions to grow and deepen their impact on the world. Alex is also one of the new hosts of The Coach’s Journey Podcast, and this epis...

Mar 07, 20242 hr 3 minSeason 1Ep. 62

Episode #61: Samiur Rahman – AI, Heyday and the Quest to Capture Meaningful Moments

This episode is sponsored by Heyday: https://heyday.xyz/ New developments in artificial intelligence make the news headlines so often that many people – including coaches and their clients – are wondering just how AI advances will affect their jobs, their careers and their lives. In this sponsored episode of The Coach’s Journey Podcast, AI expert Samiur Rahman offers a rare insight into the way machine learning is shaping the future of coaching by fuelling the creation of tools that can save coa...

Feb 22, 20242 hr 8 minSeason 1Ep. 61

Episode #60: Katie Harvey – Beyond the Binary Lies Balance

Despite being told that one day coaching would lead her to burn out, Katie Harvey has discovered that the opposite is true: coaching gives her energy. Now into her third decade as a coach, Katie has carefully honed a practice that enriches her life and allows her to express her core values through her work, and in this episode of The Coach’s Journey Podcast, she explains how she did it. Katie reflects on how coaching has helped her to move beyond a binary view of the world in order to sit more c...

Feb 15, 20241 hr 51 minSeason 1Ep. 60

Episode #59: Joey Owen – You Never Know When the Value of a Coaching Session Ends

Joey Owen is a coach whose unique gifts allow her to connect with the humanity of her clients. Joey ’s formative training in drama and in theatre for development instilled her with the ability to unlock people’s innate creativity and confidence. With that skill she has enriched the lives around the world, helping individuals, organisations and communities to thrive. Joey is part of the new team of hosts at The Coach’s Journey Podcast, but in this episode she answers Robbie’s questions about her ...

Feb 01, 20242 hr 1 minSeason 1Ep. 57

Episode #58: Julie Starr – The World Works from the Inside Out

Coaching found Julie Starr without her looking for it, and she started to practice coaching before she knew what it was. As a project manager of large-scale change initiatives in big organisations, Julie was someone who people naturally turned to with problems ­– often complex, personal matters that required care and attention to their inner world. Julie acquired skills to enhance her ability to perform this role; tools like neuro-linguistic programming helped her to navigate one-to-one work, an...

Jan 18, 20242 hr 1 minSeason 1Ep. 57

Episode #57: Neil Mackinnon – When You Step Into The Hallowed Ground Of Coaching, Show Up

Neil Mackinnon describes himself as a curious human, and his curiosity has guided him throughout a remarkable career in which he has been immersed in creative projects, surrounded by creative people, and focussed on creative potential. Crucially, he has also spent a great deal of his life listening and being truly present to what has occurred around him, and these qualities aided a sense of catharsis and newfound aliveness when he first experienced coaching. Neil is one of the new hosts of The C...

Jan 04, 20242 hr 1 minSeason 1Ep. 57

Episode #56: Introducing the New Hosts – Ushering In The Future of The Coach's Journey

What do we do when faced with big decisions about the future? How do we get in touch with our intuition and trust in the choices we make? The Coach’s Journey Podcast has been at a crossroads and in this episode Robbie announces some exciting new developments that will shape its future. He also introduces some very special guests, who are not just guests! These guests – Neil Mackinnon, Joey Owen, Ruth Saville, Alex Swallow and Alex Whitton – are in fact the new team of hosts who will be helping R...

Dec 07, 20232 hr 5 minSeason 1Ep. 56

Episode #55: Claire Pedrick and Lucia Baldelli – The Human Behind The Coach

Every coach has a human story, and these stories contain the wisdom, vulnerability and invaluable lessons that inform our work. In this episode of The Coach’s Journey Podcast, Claire Pedrick and Lucia Baldelli share some of the human stories that have shaped their lives and careers, leading them to become Master Certified Coaches and co-authors of a powerful new book. That book is The Human Behind The Coach, and it’s about the inner work we need to do to cultivate a simpler practice and to demon...

Nov 02, 20231 hr 47 minSeason 1Ep. 55

Episode #54: Toku McCree – Zen and the Art of Coaching

When Toku McCree first learned his purpose, he wondered where it had come from and who had said it—even though he was alone with his thoughts when it came to him. He describes in this episode of The Coach’s Journey Podcast how that particular thought, when it arrived, felt “untouchable” and instilled in him the purpose that now guides him through his life and work. Toku spent more than two-and-a-half years living in a monastery, and insights from his former life as a Zen monk permeate his writin...

Oct 05, 20231 hr 51 minSeason 1Ep. 54
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