We're headed outside–well, almost–as Jim welcomes the Chief Marketing Officer of Autocamp, the 10-year-old red-hot hospitality company. AutoCamp is sometimes called the Airstream Hotel, as it offers overnight lodging and accommodations in modern Airstream suites and luxurious tents at locations such as Cape Cod, Yosemite National Park, the Russian River Valley, and Joshua Tree National Park. Julie has worked as CMO at Autocamp for about 18 months. This is Julie’s third CMO role, after stints at ...
Sep 20, 2023•58 min•Ep. 260
Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutual is a growing $35 billion company today. The company strives to free people from financial anxiety; its products and services include life insurance, disability income, long-term care insurance, and a range of other financial planning services. Lynn has an unorthodox background for a CMO: she earne...
Sep 13, 2023•59 min•Ep. 259
For a special Office Hours episode, Jim welcomes Tim McDougal and Leah Yousif to the CMO Podcast. Tim is a Managing Director of Strategy & Operations at Deloitte Consulting and Leah is a Senior Manager at Deloitte Consulting. They are both experts in the area of omnichannel customer engagement and contact center operations. Tim and Leah are part of a team at Deloitte that recently released a large global study on the transformation of customer-contact centers. Nearly every business has some ...
Sep 06, 2023•49 min•Ep. 258
Jim's guest today on The CMO Podcast is Ciara Anfield, the Senior Vice President and Chief Membership & Marketing Officer at Sam’s Club. Sam’s has a special place in Jim's heart–the first store opened in 1983, the same year that Jim and his wife got married and he started at Procter & Gamble. Now 40 years later, Sam’s revenue is about the size of P&G’s, $80 billion give or take. As you likely know, Sam’s is a membership warehouse club store model, offering bulk items at an exceptiona...
Aug 30, 2023•49 min•Ep. 257
Jim's guest this week on The CMO Podcast is Sejal Shah Miller, the Chief Marketing Officer of Converse. A 115-year old brand, Converse was founded by Marquis Converse in Massachusetts. Since Nike purchased the company in 2003, sales have grown to more than $2 billion. Today Converse is a creativity fueled brand–with an aspiration to be a platform and champion for youth creativity. And for that, they seem to have found the perfect CMO. Sejal Shah Miller has worked at some of the world’s most crea...
Aug 23, 2023•48 min•Ep. 256
Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acronym for Evolution of Smooth–is privately held, and was founded by Jonathan Teller, Sanjiv Mehra and Craig Dubitsky in 2006. Key product categories include lip balm, skin care, and shaving cream. Soyoung joined eos in 2018; she previously worked at Bath & Body Works, Victoria’s Secret, and the Bo...
Aug 16, 2023•45 min•Ep. 255
Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associates. The company was founded in 1977 in Pittsburgh by brothers Jerry and Mark Silverman, and has since grown to about $5 billion in sales. Craig is incredibly experienced in fashion retailing; he worked at Speedo, Calvin Kl...
Aug 09, 2023•52 min•Ep. 254
This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchi...
Aug 02, 2023•44 min•Ep. 253
Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by cousins Charles Pfizer and Charles Erhart, and has since become one of the most important global healthcare companies. Case in point–Pfizer and its CEO Albert Bourla became household names during the pandemic as they rolled out COVID-19 vaccines with unprecedented speed and scale. Our guest, Drew, is n...
Jul 26, 2023•47 min•Ep. 252
For this Creative Collisions episode, Jim Stengel welcomes Michael Johnson, the best 200/400m sprinter in the history of the sport. He was the first man to win both events at an Olympic Games and the first man to win consecutive gold medals in the 400m. After retiring in 2000, with 12 Olympic and World Championship gold medals, Michael has taken the philosophy of success and applied it to various business ventures. He has established himself as a leading keynote speaker and received widespread a...
Jul 19, 2023•51 min•Ep. 251
On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change . Chidiebere is a Nigerian medical illustrator, medical student, and aspiring pediatric neurosurgeon. In the summer of 2020, Chidiebere's image of a black fetus medical illustration went viral around the world. It sparked a groundswell about representation in medical imagery: less than 5% of medical imagery shows dark skin. Joining Chidie...
Jul 12, 2023•39 min•Ep. 250
Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and trusted space for black marketing executives to share, learn, elevate, and pay it forward. Joining Jim for this Creative Collisions roundtable are BECA members, Julius Robinson of Marriott, Nadja Bellan-White of Vice Media – and Future Leaders from The BECA Playbook, Amanda Mitchell of AT&T, and ...
Jul 05, 2023•52 min•Ep. 249
Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing. For this week's episode, Jim is joined by his co-authors of the Harvard Business Review story, Professor Cait Lamberton from the Wharton Sch...
Jun 28, 2023•59 min•Ep. 248
Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world’s largest marketing, media, and communications holding companies. A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her M...
Jun 21, 2023•59 min•Ep. 247
Today's guest on The CMO Podcast is Nathaniel Ru , Co-founder and Chief Brand Officer of sweetgreen, the fast-casual restaurant chain that serves creative, healthy salads. Fueled by the movement to reimagine fast food for a new era, sweetgreen's core values guide their actions and they aim to empower their customers, team members and partners to be a positive force on the food system. In 2007, Nathaniel founded the company in Washington, D.C., with two classmates from Georgetown University. Sixt...
Jun 14, 2023•49 min•Ep. 246
Today's guest on The CMO Podcast is Anton Vincent, the President of Mars Wrigley North America. Anton oversees brands including M&Ms (Jim's favorite!), Skittles, Twix, Mars, 3 Musketeers, Snickers, Orbit and many more. At about 100 years old, Mars is one of the largest private companies in the world with sales of about $40 billion. Of course, Mars markets confection brands, but it also touts a variety of products and services for people and their pets. Anton has worked at Mars since 2019, af...
Jun 07, 2023•1 hr 7 min•Ep. 245
Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami University in Oxford, Ohio, Jay's career has included a 20-year stint at Bank of America and two years at BARK, makers of BarkBox. He has now worked for more than four years at Shake Shack, a nearly-billion-dollar brand with locations in 19 countries. Jay also makes time for his "side hustles" - He is an act...
May 31, 2023•1 hr 2 min•Ep. 244
This is the final episode of a three-part series inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering organized by Kellogg faculty and executives from Egon Zehnder and McKinsey. For this special episode, Jim welcomes Freddy Adenuga and Kaitlin Loomis, two MBA students who attended the Leadership Summit and currently serve as co-presidents of the Kellogg Marketing Club. During this conversation, Jim, Kaitlin, and Freddy cover a ...
May 24, 2023•44 min•Ep. 243
Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors. This is the second installment of three episodes inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering, organized by Kellogg faculty, with executives from Egon Zehnder and McKinsey. Nature's Fynd is a remarkable company that emerged from NASA...
May 17, 2023•52 min•Ep. 242
Alison Lewis is the Chief Growth Officer of Kimberly-Clark and Pree Rao co-leads Egon Zehnder’s Global marketing and sales practice. Egon Zehnder is a top leadership advisory firm, which includes executive search. Kimberly-Clark is a leading consumer goods firm, with revenue of $20 billion with brands like: Huggies, Kleenex, Cottonelle, Kotex and Scott. Both guests bring rich career paths in the CPG industry, with Alison having previously worked at Kraft-Heinz, Coca-Cola, and Johnson & Johns...
May 10, 2023•51 min•Ep. 241
Dara Treseder is the Chief Marketing Officer of Autodesk. The company’s tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing. As the leader of worldwide marketing, brand, communications, demand generation, and education business teams at Autodesk, Dara sets the strategy and goals for buildi...
May 03, 2023•59 min•Ep. 240
As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Procter & Gamble (P&G) to discuss their sustainability efforts. P&G is a 186-year-old renowned consumer goods company with $80 billions in sales. They host a portfolio of 25 billion-dollar brands, including Swiffer, Dawn, Pampers, Tide, and Oral-B. In recent years, P&G has taken a step further in their sustainable business practices by committing to achieving Net Zero Greenhouse Gas emissions by 20...
Apr 26, 2023•50 min•Ep. 239
Sustainability has become more than a buzzword. People recognize the urgent need to protect our planet, and businesses are no different. Deloitte has stood at the forefront for over 20 years, helping organizations make progress towards delivering sustainable values and reimagining they way the work. In this Office Hours episode, Jim is joined by Nelson Kunkel, the Chief Marketing Officer of Sustainability, Climate and Equity at Deloitte. He and Jim have a wide-ranging conversation about a CMO’s ...
Apr 19, 2023•38 min•Ep. 238
Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company , an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers. Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before ...
Apr 12, 2023•1 hr 2 min•Ep. 237
Samir Singh is the Global Chief Marketing Officer of Unilever Personal Care, a $13 billion dollar business encompassing famous brands such as Dove, Axe, Lifebuoy and Pepsodent. Unilever is one of the largest and most influential multinational consumer goods companies with sales of about $60 billion dollars. Samir has been at Unilever for 25 years, and was appointed to his new role almost a year ago after serving as EVP for Global Skin Cleansing and Oral Care. In his earlier stint as the Global B...
Apr 05, 2023•55 min•Ep. 236
Andrea Sullivan is the Chief Marketing Officer for VaynerX, a dynamic media and communications company founded by Gary Vaynerchuk. VaynerX is the umbrella brand for nine companies in its portfolio – including Gallery Media Group, which produces The CMO Podcast. Andrea has worked on the VaynerX team for five years. A respected industry leader, she has served on the board of the Ad Council, the Ad Club of New York, the Miami Ad School, and the Creative Spirit. She is also a Professor of Branding a...
Mar 29, 2023•53 min•Ep. 235
Melissa Waters is the Chief Marketing Officer of Upwork, the world’s largest work marketplace. They connect businesses with independent talent – both freelance and full-time – in 180 countries. In 2022, Upwork’s talent community earned $3.8 billion in categories including app design, consulting, accounting, and creative services. But it's not just small businesses that benefit from Upwork; 30% of the Fortune 500 also use Upwork's platform. Melissa has worked as Upwork's CMO for about 16 months. ...
Mar 22, 2023•59 min•Ep. 234
Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary Clinto...
Mar 15, 2023•57 min•Ep. 233
Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai’s C-suite and has worked as CMO for over three years. With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career...
Mar 08, 2023•48 min•Ep. 232
Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and medium-size businesses. The company was founded in 2001 and has its roots in email marketing, but it has evolved to offer a far wider range of services. Intuit purchased Mailchimp in late 2021 for about $12 Billion, and the platform now joins other Intuit portfolio brands such as TurboTax, Quickbooks, Mi...
Mar 01, 2023•52 min•Ep. 231
