My next guest is Mike Pritchett , CEO at Shootsta - The world's fastest growing video tech company and we are super-pleased to welcome him to The CMO Asia Podcast for the first time ever!!! Mike is the Founder and CEO of the world’s fastest growing video production company, however Shootsta is not your standard production company. In 2015 after working in the Video industry for 16 years, Mike saw a need for companies to create video content at scale. Shootsta now helps companies create consisten...
Apr 23, 2021•26 min
About our special guest: As VP Platform Ecosystem at HubSpot, he shapes the company's platform strategy and lead business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, anal...
Nov 10, 2020•33 min
About our guest: Darren is a digital transformation subject matter expert. He has worked with large enterprises all over the world on their digital plans and change programmes. He heads up Digital Transformation and Digital Ventures for Google across Asia-Pacific, Japan and China. Darren can now call upon the vast Google and Alphabet resources to help customers with their transformation journey. Previously Darren led a consulting transformation team in Amazon Web Services, where he was responsib...
Oct 28, 2020•51 min
On this recent episode recorded on 28th of May 2020, I had the privilege of speaking with Ms Jun from South Korea. We got a pretty killer show, especially for those out there watching this via our live video streams - 80% are CMOs from brands and organizations around the world and the remaining 20% are startup founders and entrepreneurs. So if you are in the startup world, pay attention in the next half hour or so, because we doubled down on a whole bunch of different topics like why Korea is th...
Jun 22, 2020•26 min
Our longtime listeners will know we usually get Senior Marketing Leaders, CMOs, CEOs and Entrepreneurs but this week The CMO Asia Podcast is using our live stream/ podcasting feed to signal-boost Black female entrepreneurs and Social Justice content creators. Our podcasts believe #BlackLivesMatter and will continue to amplify voices so often silenced. I reached out to Corny Koehl on LinkedIn and asked whether she would like to come on the podcast and chat about #blacklivesmatter as well as #just...
Jun 10, 2020•42 min
"The quickest way to hurt your brand is to say something by saying nothing." I asked this week’s special guest, Jae Hermann on the latest episode of The CMO Asia Podcast whether #jeffbezos speaking out on #racism ensuring the #alllivesmatter camp receive some schooling and flexing for the ‘gram is adequate; why global companies and brands such as #amazon #facebook #walmart need to do more to support #BlackLivesMatter She also shared with us: - Which new movement found its way to her recently ie....
Jun 10, 2020•39 min
I chatted with Alex Tay two days ago on The Asia Gamer Network Podcast. Alex is CEO and Founder of Zeus eXchange (ZeusX), a digital marketplace for gamers all over the world - enabling them to buy and sell gaming assets like accounts, in-game items, top-ups, services, gift cards and collectibles. We instantly bonded over our similar love for Super Mario Bros. Hearing his riveting stories about renting game time for 50 cents for half an hour brought me back to the 80s when my family was also too ...
May 14, 2020•1 hr 3 min
Adam shared with us: * His goal and purpose in Impact eg. overseeing Singapore, Sydney and Shanghai, helping business development, recruiting, retaining and inspiring top customers including his people and clients who worked with them * Why Impact are Growth Technologists that enable any business to form a partnership with another business or individual and pay them based on a business outcome eg, a sale, lead, acquisition or download * How their technology allow businesses and business individu...
May 12, 2020•35 min
Dr. Ben Rolfe is one of a handful of experts in the region who track and tackle infectious disease. He is the Founding CEO at Communicable Disease Threats Initiative and we are privileged to have him come on our podcast live stream via Facebook Live! on 16 April 2020. He gave his hot take on the pandemic and answered burning questions our community listeners had around the globe including: - When can we fly again? - By pulling funding from the World Health Organisation, is the US dealing itself ...
Apr 16, 2020•35 min
We sat down for a little chat with Daniel Boey about fashion, being an event producer, keeping up with the times, having empathy and coping with the pandemic. Oh, and a little more about his pet dog/ Instagram star Leia and why we should #AdoptNotShop A Facebook live stream replay is also available via https://www.facebook.com/cmoasiapodcast/videos/690775288338059/ During this live stream on Facebook Live and Twitch, in the midst of the pandemic, Daniel Marcus Boey, Godfather of Singapore Fashio...
Apr 08, 2020•59 min
We have Heather Osgood joining us as our special guest for our first ever Facebook Live stream episode over the weekend. We asked Heather: - How the Covid-19 situation is currently affecting her? - What she is seeing, how she is acting as a business owner, is doing anything differently right now than she were doing 2 weeks ago? - What are her views on limiting media consumption, how important is that for her and her well being right now? - What is her 15min rule mindset - which states that you c...
Mar 23, 2020•56 min
We have all seen the headlines and followed the rising numbers of COVID-19 infections. The disruption to work patterns is unprecedented for markets like Hong Kong and Singapore. Will this be the new normal? What will this mean for business leaders, CEOs, CMOS, facilities managers and developers as they consider the need for business continuity, the impact on productivity and employee safety? As the world tackles COVID-19, our 35,000 community listeners from The CMO Asia Podcast listeners are ver...
Mar 12, 2020•48 min
The CMO Asia Podcast was recently invited to attend the National Retail Federation 2020 #nrf2020 in New York, the mecca of retail. It is the place to be for all retail companies. If you couldn’t be there, here is a podcast recording we made at the event with Pascal Malotti, Strategy Director at Valtech France, where we deep dive into key topics that are sure to revolutionise retail over the next decade, including: - Why Valtech is attending #NRF2020 - Why venturing outside the convention centre ...
Mar 03, 2020•33 min
I had a great time with the most respected man in Australia, especially if you love fine wine, spirits and rock & roll - Andrew Roper, Founder of Wines To The Stars. Amazing facts that we uncovered during The CMO Asia Podcast recording include: - how he took care of Rock stars like Maynard James Keenan of Tool, who was gobsmacked by his fine wine recommendations and later went into the Caduceus Cellars business, and David Bowie, two of the most famous Rock Musicians ever - how Wines To The S...
Feb 22, 2020•54 min
The CMO Asia Podcast are excited to be a part of #Fashinnovation #nyfw #newyorkfashionweek event in #nyc last week, a platform that’s showcasing the coolest innovations in retail, fashion technology, eCommerce, supply chain, logistics, marketing and more. Say hello to North Atlantic Director of Marketing Jason Robinson at UPS, that wants to help shippers and brands make their supply chain more sustainable - from carbon offsets, environmentally sustainable packaging, to going green with innovativ...
Feb 14, 2020•33 min
This week, Hamlet Batista, CEO of Ranksense fills our hotseat to chat about: - What is going on in his business and entrepreneurial life - What was it that made him to decide venturing out on his own and doing what he love - Why SEO is a very valuable marketing channel, and his take on what we saw during the recent Super Bowl with the likes of VaynerMedia putting out campaign ads for their clients which drove a lot people to google “ Baby Nut” online but no one could find the new site on Google ...
Feb 08, 2020•52 min
My obsession with VaynerX companies continues, and with one of the coolest creative minds, Aaron Kovan, Chief Production Officer of VaynerMedia New York and VaynermediaProductions coming on The CMO Asia Podcast new episode, I’ve found my favorite one yet. It was recorded nearly a fortnight ago during my first ever visit to his Long Island City office (where all their recent sweep at Cannes Lions International Festival of Creativity and trophies are proudly displayed) located just 15 minutes via ...
Jan 30, 2020•28 min
In this episode, James shared with us: - How Gary Vaynerchuk’s desire to create a company to service small and medium-sized businesses resulted in the formation of The Sasha Group over a year ago - Why The Sasha Group is the most “Gary-centric” offering in the VaynerX world - Why he likes the idea of “getting the team out in the world more seeing clients in person; why business travel is a great teacher - Why the goal of #SashaSaturdays is to continue to open doors and build connections for smal...
Jan 22, 2020•27 min
In this part one of a two-part interview series, Thomas sat down with Wayne and shared with us: - How his career journey in e-commerce retail began 12 years ago at Amazon UK - What it was like early on spending 7 years at Amazon UK building Marketplace at a time when nobody wants to buy shoes from Amazon, in the early days before Amazon had fulfilment, advertising and payments; how he then moved on to British retail giant Tesco - How his present startup company Pricesearcher is taking on e-comme...
Jan 08, 2020•25 min
In this episode recorded in December 2019 at JW Marriott Hotel Shenzhen, China, Allen Qu sat down with Wayne for a deep dive conversation and shared: * How they started out Marketing Ranking Awards and the back story of its beginning as an industry conference 9 years ago * Who their conference target audience are eg. top brands who want to do better marketing, partners, media companies like Baidu and LinkedIn * How the conference is growing in terms of attendance nos. * How the speakers were sel...
Jan 07, 2020•45 min
In this short but insightful Zoom conversation, Stephanie shared with us - [ ] How her remarkable journey started as a C programmer/ software engineer at Intel, then PwC where she “grew up” and her current role now at ADA - [ ] Why it is important to dig into uncomfortable areas to always keep relevant and learning as a marketer and connecting these back to the business - [ ] How data and creative are equally important, her take on rise of young CMOs and Gen X CMOs - [ ] Whay she thinks her next...
Jan 06, 2020•23 min
Elmer Boutin is a veteran in the Martech space and a frequent speaker at Digital Summit Series and Pubcon. He also guests on several digital marketing podcasts including Jason Barnard’s excellent “SEO is AEO” podcast during Pubcon Vegas. A day before that, he agreed to come on my podcast which was a great honour for me personally as we had never previously met and it was just my first time attending and covering Pubcon. This episode powered by Web Analytics Consultants Association was recorded i...
Dec 14, 2019•29 min
Hola! Singapore, Barcelona and Delhi! Ya’ll gonna LOVE this one. Catalan 🇪🇸 Ester Martinez, Editor-in-Chief and CEO of People Matters came on The CMO Asia Podcast to chat about the movement and 300,000 strong community she started ten years ago. She also gave us a sneak preview of the largest global HR Tech conference (which will be held early next year in Singapore) which has grown in stature and tripled in numbers for the upcoming edition. She also shared their newly launched mobile app #Peo...
Dec 06, 2019•41 min
Our next The CMO Asia Podcast guest is one of THE coolest guests on the show ever. Lily Ray is SEO Director for NYC agency Path Interactive and recently published what could be the definitive blog for Google updates on search quality guidelines https://www.pathinteractive.com/blog/seo/what-does-it-mean-to-have-good-e-a-t/ She shared with me her thoughts on what these changes mean for #SEO and measuring #EAT and how she kept herself sharp and on top of her game with her music exploits. As a music...
Nov 25, 2019•27 min
The most punk The CMO Asia Podcast episode ever! I got the nerve to ask Martin Atkins how new bands should market themselves in 2020 and which artist he get each other the most: Johnny Rotten (Sex Pistols, Public Image Ltd), Trent Reznor (Nine Inch Nails), Al Jourgensen (Ministry), oHgr (Skinny Puppy), Jaz Coleman (Killing Joke: Official) or Chris Connelly (Revolting Cocks). Listen to the episode on Apple Podcast, Spotify, Anchor and hear him speak about: - How he lost 27lbs since January by wor...
Nov 14, 2019•43 min
City or Liverpool? That’s one of the questions I posed to John Dykes, Presenter and Commentator at The Walt Disney Company when I saw down with him a couple of months ago while our favourite bands Tool and Prophets of Rage were playing in the background. Available to stream on Apple iTunes today, John also chat with me about: - Why Don Hutchison is also one of his favourite pundits - How he grew up loving sport, loving the language, working in college radio station, dropped out of university, ta...
Nov 08, 2019•27 min
My favorite part of an awesome week in Las Vegas. Meeting the organiser of PubCon, the fabulous Melissa Fach! She sat down with me for a conversation on The CMO Asia Podcast to chat about: - Why Pubcon is “Family” and “Die hard nitty gritty learning” - Why Bing and Google and established agencies have bigger presence this year - Why their speaker selection is rigorous - Why first time attendee always become Pubcon family (shoutout to Aleyda Solis from Spain!) - Why valuing every person is someth...
Nov 04, 2019•21 min
About Tim: Born in Ukraine. Lives in Singapore. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim eagerly shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s the author of many data-driven SEO research studies and a number of detailed marketing guid...
Oct 29, 2019•33 min
Here is our first The CMO Asia Podcast instalment from #lasvegas #pubcon We have some questions submitted by our 34,000++ community for Greg Secrist, Co-Founder at BKA Content about SEO, contention creation and content marketing. So this is going to be a great episode. Get your ears ready.
Oct 09, 2019•23 min
The great and powerful Justin Orkin, VP of Growth APAC at CvE, came on The CMO Asia Podcast and knocked it out of the park a couple of weeks ago at the Tool album listening party that we joint-hosted with White Label Records. Great digital marketer, geek, advisor and an a great guy too. I really enjoyed hanging out him. More about Justin (reference source: LinkedIn) - Growth-focused Sales Leader with 13+ years of accomplished experience in all facets of sales and digital marketing. Creative and ...
Oct 07, 2019•21 min
