The Clinical Entrepreneur - podcast cover

The Clinical Entrepreneur

Ronda Nelsonwww.rondanelson.com
Welcome to Season 2 of The Clinical Entrepreneur podcast - where we ditch the boring business talk and serve up the real, raw, and ridiculously helpful strategies you need to grow your wellness practice. This season is all about big moves, bold goals, and finally building the business that matches your vision. From creating programs your patients will rave about to streamlining your systems so you can actually breathe (imagine that!), we’re covering it all - minus the fluff. If you’re ready to attract your dream patients, grow your income without burnout, and finally feel like the confident CEO of your practice, you’re in the right place. Think of me as your sassy, no-BS business bestie, here to cheer you on every step of the way. Let’s build the practice - and the life - you’ve been dreaming about. Grab your coffee (or wine), and let’s do this!
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Episodes

207 - Effectively Managing Your Time With a Time Audit

Have you ever felt like your day just slipped through your fingers, leaving you wondering what you actually accomplished? 🤔 Maybe you got behind with your patients, had way too many interruptions, and then decided to check out of the craziness by going down the social media rabbit hole. ☹️ Well friend, if you’re nodding your head right now, you’re not alone. It’s so frustrating to feel disorganized and overwhelmed with the amount of work you have to do but the good news is there’s a way out. Bu...

Jun 25, 202427 minEp. 207

206: How EFT Transformed My Life and Business

You’re motivated to help people, build a successful practice and your dreams are BIG (as they should be)! But something keeps holding you back. Maybe it’s fear of failure, feeling nervous about raising your prices, or even some old, pesky habits that aren’t serving you well. 🤷But there’s a little known technique that will help you transform your business (and improve your mental game) almost overnight. It’s called EFT! EFT stands for Emotional Freedom Technique and it’s pretty much a miracle-wo...

Jun 18, 202427 minEp. 206

205: How To Create A Recurring Revenue Stream

Do you dream of a steady, predictable income that allows you to focus on what you love – helping people? Many practitioners get stuck in the cycle of fluctuating income. Some months are good and others aren’t. 😐If the sole source of your revenue is reliant on insurance reimbursements, one-off visits and consultations, or a basic fee for service model, you might be missing out on a golden opportunity. In this episode, I’m talking about an important aspect of building a sustainable business model...

Jun 11, 202424 minEp. 205

204: What To Do When You Don't Know What To Do

We’re diving into one of those head-scratching moments we all face: What do you do when you don't know what to do? 🤯 Imagine a patient walks in with a random condition you’ve never heard of. Your mind goes blank, and you’re thinking, "OMG… I have no idea what to do or how to treat this!” But have no fear, and I’ve got you covered! 🙌 When a health concern is unfamiliar to you, it’s easy to feel overwhelmed. You want to help, but without some level of knowledge, it’s hard to know what to do firs...

Jun 04, 202424 minEp. 204

203: An Honest Review of Practice Better

Are you feeling overwhelmed, trying to manage patient appointments, keeping track of their progress, and ensuring they have all the essential documents they need? 🗃️ This is a common complaint from health practitioners - one that keeps you up at night, wondering what the best solution would be. Having to constantly keep track of all the details while running a business can leave you feeling exhausted and frustrated. But don’t worry, I’ve got you covered. 😉 Imagine what it would be like to have...

May 28, 202433 minEp. 203

202: What I'm Currently Reading

Finding a good book to read is like balm for the soul. The words on the page seem to symbolically offer themselves up as a way to prompt us to become better humans, better parents, learn a new skill, or simply consider a new perspective. The words we read (or hear) provide valuable information that slowly shapes us into being the next better version of ourselves which is always a good thing. I’m always so thankful when a book seems to ‘jump off the shelf’ and tug at my soul, indicating there are...

May 21, 202418 minEp. 202

201: Tips for Managing Inventory

Do you find that you have more supplements in your cupboard or on the shelves in your office than you can reasonably use? Or even worse, bottles that have long since expired? 💊 Managing your inventory of supplements or other retail products can be challenging at best. We get excited about a certain supplement, ordering more than we need and then promptly forget how to use it. It languishes on the shelf, slowly moving toward its untimely expiration date until we have to give it away or throw it ...

May 14, 202426 minEp. 201

200: Find Out What Your Patients Are Searching For With This Free Online Tool!

Do you find it challenging to figure out what to write or post about that will really resonate with your patients? It’s difficult to pinpoint the precise questions your patients are asking relating to their health condition. But this is important information to have! 🔍 We end up guessing what we ‘think’ they’re thinking… 🤔and many times, we miss the mark. You spend time writing an email, creating a free resource, video training or a social post, only to have it fall flat. The only sound you he...

May 07, 202419 minEp. 200

199: How to Create Your 3-Step Proprietary Process

If you've ever felt lost when it comes to communicating your treatment plan with a new patient, you’re not alone. Even though you already have a good idea about what needs to happen to help them feel better, the patient often feels overwhelmed with the whole thing. This leads to confusion, loss of motivation to continue, and missed opportunities to really help. That’s why we’re talking about how to create a unique 3-step proprietary process that allows the patient to get excited about their heal...

Apr 30, 202423 minEp. 199

198: Questions Prospective Patients Are Too Afraid to Ask

Have you ever had a question about something that you were just too hesitant to ask? Depending on the situation, asking can feel slightly awkward so we often just avoid it all together. And it’s no different with your prospective patients. They often have questions rolling around in their mind yet don’t feel comfortable enough to come right out and ask them. So how can we make it easier for them to get their questions answered before they even ask them? The more you know about your ideal patient...

Apr 23, 202427 minEp. 198

197: A Fool-Proof Way to Weed Out the Tire-Kickers and Find Your Ideal Patients

As a dedicated wellness practitioner, you pour your heart and soul into caring for your patients but sometimes, retaining them for the long term can feel like an uphill battle. Without effective strategies in place, you might find yourself struggling to fill your schedule and keep your patients coming back. Lucky for you, in this podcast episode, we’re tackling a topic that will change the way you attract patients, helping them to say YES to working with you before you even offer! It’s time to s...

Apr 16, 202431 minEp. 197

196: The Right (and Wrong) Way to Network

Today, we're diving headfirst into a topic that might make some of you a little nervous…. how to effectively network with others as a way to grow your practice. And yes, there’s a right way and a wrong way to do it. But when you get it right, you will have more new leads than you know what to do with! 🔥 It’s true that proper networking can be one of the most powerful marketing tools to build your practice. But walking into a room full of strangers with a stack of business cards and a forced smi...

Apr 09, 202426 minEp. 196

195: Improving Your Intake Forms

Over time, we end up accumulating random questionnaires, surveys, and evaluations to include as part of our new patient intake process. And while each one provides another perspective on what might be going on, this isn’t the best experience for your patient who is already overwhelmed and in need of your help. Having to think through and complete each intake form may feel ‘comprehensive’ to you but to the patient, it’s overkill. Not to mention the time it takes for you to review all of them and ...

Apr 02, 202427 minEp. 195

194: When Something's Not Working, It's Time For a Do Over Day

Sometimes, we just miss the mark. The best laid plans just didn’t work out the way you thought and now, you need to figure out how to do it differently. This process is what I like to call a Do Over Day. 🎯 A 'Do Over Day' gives you the opportunity to build something even better when the gears of your business seem to be grinding against each other. It's like a strategic pause, allowing you to step back, assess, and recalibrate your approach. Think of it as a reset button, but with a structured ...

Mar 26, 202425 minEp. 194

193: Protecting Your Time: How to Separate Functional Medicine Appts. with Dr. Katie Malley

Let’s say you are a chiropractor and a patient comes in for a routine adjustment. But during that appointment, they conveniently ask if you can quickly muscle test a certain supplement or review their labs and make a few suggestions before they go see their primary doctor. Combining these two things rarely works out well. The patient doesn’t get the focused attention they need and you, the practitioner, aren’t able to provide the best care possible because your brain is effectively focused on tw...

Mar 19, 202434 minEp. 193

192: Your Practice, Your Way with Dr. Jamie Arnold

As a practitioner who also chooses to be a business owner, I am positive that most of the time, you’re struggling to balance your professional life with personal responsibilities. ⚖️ Trying to balance both is like the spinning plates game at a carnival – it can be a real challenge! 🤹 It's not just about squeezing in some downtime; it's about keeping your whole self happy and fulfilled. 🌿 With the demands of managing your patients and running a business, it's easy to lose sight of what you need...

Mar 12, 202426 minEp. 192

191: How to Leverage Health Savings Accounts (HSA’s) in Your Practice

Health savings accounts (HSA’s) have been around for years and offer people a way to set aside funds for qualified medical expenses and decrease their tax burden. Not everyone qualifies for an HSA but if you do, it can be an easy way for you (or your patients) to help save for health expenses. And, these HSA’s can provide huge benefits for you, your patients, and for your business! Personally, I’ve had an HSA for many years, and I love it. Not only does it lower my taxable income at the end of t...

Mar 05, 202415 minEp. 191

190: Why You Need a Proprietary Process and Where to Start

Ever felt like you're stuck doing one-off treatments with your patients and after just a few appointments, they simply bail on you? Unfortunately, this scenario is becoming all too common but there’s a simple solution that will solve this problem once and for all: having your own unique proprietary process! By developing a proprietary process that highlights your area of expertise, you can create a practice where patients know up front what it’s going to take to get better - and they’ll stay til...

Feb 27, 202420 minEp. 190

189: Fill Your Schedule Using a Nurture Email Series

Sending regular emails to your patients is an important part of what you do as a practitioner and a business owner. Why? Well, it lets your audience know that you’re around to help, and keeps your name (and smiling face) at the top of their minds. 🤩 But if you're like most practitioners, the mere thought of having to figure out how to write and send these types of emails makes you roll your eyes. 🙄 I get it – writing emails might not be your favorite thing, but here's the deal: neglecting this...

Feb 20, 202427 minEp. 189

188: How to Create a Library of Resources for your Patients

Have you ever felt like you answered the same questions over and over throughout the day? Well, if so, I’ve got great news for you. I’m about to show you how you can create a library of resources for your patients that answers all of their commonly asked questions, and doesn’t require you to be involved! Your patient resource library can contain many different types of resources, but my favorite (and most effective) way is to create a series of videos that answer their most common questions, pro...

Feb 13, 202429 minEp. 188

187: Leading with Confidence: The Mindset Shift that will Completely Change How You Talk to Potential Patients

When you’re talking with a potential new patient, what does that conversation look like? Are you giving them answers that come from a place of “need” (as in you really want them to say yes to working with you) or is your conversation more about determining whether they will be a good fit in your culture and practice? The truth is, you don’t have to take every potential new patient that comes your way. When you have that first meeting or initial conversation, this is when you come to the fork in ...

Feb 06, 202422 minEp. 187

186: A Surprising (and effective) Way to Get More New Patients

Ever wondered how you can effortlessly increase the number of new patients without using traditional marketing methods? 🚀 If your schedule is looking more sparse than you’d like it to, you may be overlooking a goldmine of untapped potential sitting right under your feet: your current patient base! Yes, your very own patients are one of the BEST referral sources because they already know how amazing you are! You don’t have to convince them. You don’t have to coerce them or offer them something i...

Jan 30, 202423 minEp. 186

185: How to Keep More Money in Your Business

Ever felt overwhelmed or frustrated when it comes to managing your business finances? Keeping an ever watchful eye on those darn expenses + focusing on bringing in more revenue is a never ending situation. 💸 If that sounds like you, no worries. Many practitioners, despite how long they’ve been in business, struggle with the same thing. After all, we’re wired to take care of people, not numbers on a piece of paper. But if you're not paying close attention to things like subscriptions, internet c...

Jan 23, 202423 minEp. 185

184: The Role of Emotional Health and Fertility with Meredith O'Hanley

Apart from the physical aspects of patients battling with fertility, the most important way to support patients who are trying to conceive could be their emotional state and mindset. It’s well known that a woman’s fertility can be impacted by what she eats, her good (and bad) habits, and her overall health. But a significant aspect of her physical state that’s not often addressed is her emotional well-being. What’s going on inside her brain is a vital part of her fertility journey, and when prop...

Jan 16, 202438 minEp. 184

183: Tips on How to Grow a Virtual Practice With Claire Sorlie

Many practitioners struggle to build or transition to a virtual practice, worried about how to become more visible, how to get their marketing on point, and how to get (and stay) organized in a paperless environment. The frustration of not knowing where to start and the fear of failure are real barriers to starting and growing a virtual practice. 📉 But here’s the good news! Thousands of practitioners have already done it, blazing the trail and making it so much easier for you to do the same. Th...

Jan 09, 202448 minEp. 183

182: What Would Ronda Do: Business Advice About Websites, Virtual Practices, and Finding Your Niche

Have you ever found yourself wondering how to fast track the growth of your practice? 🚀 Perhaps you're not sure why you need a niche, how to find it, or maybe you’ve had questions about how to market your practice... 🤔 The journey of a wellness practitioner is never linear, but there are several common hurdles we all have to jump through. Between starting your practice, choosing your virtual tools, and marketing your services, it can all feel incredibly overwhelming. If you feel stuck in your ...

Jan 02, 202433 minEp. 182

181: 3 Things That Transformed My Business (and my life) in 2023

Can you believe it's already the end of 2023? Taking time to reflect on the events of the past 12 months has been a rite of passage I’ve enjoyed for many years. These year-end rituals help to prepare us for an even more phenomenal year ahead as we learn from our wins and our challenges. So, if you feel like another year went by where you set ambitious goals and fell way short (it happens to the best of us!), I’d encourage you to pull up a chair for this short exercise. The beautiful thing about ...

Dec 26, 202323 minEp. 181

180: What They Don't Want You to Know About Thermography with Ashley Houchin

Ever wondered if there's a better, less stressful way for your patients to keep an eye on their breast health rather than the traditional mammogram routine? 🤔 Mammography is thought to be the gold standard for evaluating breast health but unfortunately, there’s a dark side that the medical authorities are not talking about. The reality is that many mammograms result in misdiagnosis which leads to increased anxiety and other health consequences down the road. It is well known that the more mammo...

Dec 19, 202338 minEp. 180

179: The Business of Wellness: Orso Pro and Beyond with Chris Lippe

What if I told you there's an all-natural product out there that can add a significant amount of revenue to your practice AND would provide almost instant pain wherever it’s needed? Doesn’t sound like the two would go together, but they do. Most patients are experiencing some type of pain. Whether it’s joint pain, abdominal pain/discomfort, muscle pain, the list goes on. In a world saturated with products that make the ‘promise’ of quick pain relief, many of them don’t deliver. But the brand-new...

Dec 12, 202343 minEp. 179

178: Practice Finance 101: Mastering Your Revenue

Does the idea of talking about business finances trigger your fight-or-flight response? I totally get it. 😳 Many practitioners often shy away from the financial side of their practice. And hey, who can blame you? Accounting and business management weren’t likely part of your curriculum. However, avoiding your books is one of the worst things you can do. 💢I mean aren’t we always telling patients that we want to get to find out what’s driving their current health condition? And that’s the same c...

Dec 05, 202330 minEp. 178
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