A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients. In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack. Healthcare is inherently local, and by making this small change, you’ll send a strong signal to Google that puts your clinic in front of more pot...
Jul 10, 2025•5 min
Stop throwing money away on ads that lead nowhere! In this episode, we tackle a common question that could be costing your clinic thousands in wasted marketing dollars: What's the difference between website pages and landing pages, and when should you use each? Episode webpage and show notes: https://propelyourcompany.com/landing-pages-for-promos/ Send in your questions. ❤ We'd love to hear from you! 🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎥 Watch th...
Jul 07, 2025•8 min•Ep. 121
Are you ready to take your clinic's SEO to the next level? In this episode, we share our #1 SEO website secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. Your location pages can be powerful digital ambassadors for each office, driving both search visibility and patient bookings. You’ll discover: The common pitfalls that hold location pages back Essential on-page SEO tact...
Jul 03, 2025•10 min
Ready to supercharge your clinic’s website? Discover whether a complete website overhaul or targeted facelift is the key to more patient bookings. You'll uncover: The tell-tale signals that point to “redesign” versus “refresh” How fast-acting content and SEO tweaks can lift traffic (and patient calls) in weeks Why cookie-cutter clinic website content templates fail and can tank your rankings And more Episdoe webpage & shownotes : https://propelyourcompany.com/website-refresh-vs-redesign/ Cra...
Jun 30, 2025•13 min
Live Webinar Replay: How AI Is Redefining Search for Clinics — and What You Must Do Next > https://propelyourcompany.com/ai-search Sign up now to watch it on-demand (available for a limited time). Send in your questions. ❤ We'd love to hear from you! 🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎥 Watch the free SEO webinar – Rank higher on Google without ad spend Let's Stay Connected: Website Free SEO Training 🎉 Instagram Facebook YouTube...
Jun 27, 2025•45 sec
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice. Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/ Send in your questions. ❤ We'd love to hear from yo...
Jun 26, 2025•10 min
" Does blogging actually help a clinic book more patients? " As a healthcare provider, you've probably wondered if spending time creating blog content is worth the effort when platforms like Instagram and TikTok seem to dominate the information landscape. The answer might surprise you. Learn how to transform your posts into patient-booking machines. In this episode you’ll learn: Patient-focused topic sourcing from FAQs and Google’s “People Also Ask” On-page SEO essentials and smart internal link...
Jun 23, 2025•11 min•Ep. 119
Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing. Here you’ll learn: What citations are Key elements of online listings Whether you should pay for citation listing services How and ...
Jun 19, 2025•11 min
Struggling with AI-generated content for your healthcare practice? You're not alone. Google isn't against AI content—it's against lazy implementation that lacks the human touch patients need when making healthcare decisions. This episode tackles the critical balance between leveraging AI's efficiency and maintaining the authenticity your patients demand. We dive deep into the three specific red flags that trigger Google penalties. The heart of this discussion is our practical HUMAN framework —a ...
Jun 16, 2025•17 min•Ep. 118
Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast , we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition. Tune in to learn what details to include, how to make your...
Jun 12, 2025•8 min
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions. ❤ We'd love to hear from you! Propel Marketing & Design Improve your online presence with local SEO. Grow your website traffic. Acquire new p...
Jun 09, 2025•18 min•Ep. 117
How to Optimize Photos for Your Google Business Profile: Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. Episode Webpage: https://propelyourcompany.com/photos-google-business-profile/ Send in your questions. ❤ We'd love to hear from you! Prope...
Jun 05, 2025•13 min
In this episode, we break down what Google’s new AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results. Episode Webpage : https://propelyourcompany.com/google-ai-mode/ Send in your questions. ❤ We'd love to hear from you! 🎉 Live Webinar: How AI Is Redef...
Jun 02, 2025•15 min•Ep. 116
This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to recognize if your business needs local SEO • Key ranking factors for local SEO • Strategies for optimizing your Google Business profile • The role of loca...
May 29, 2025•11 min
Internal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure. 📌 Episode webpage and show notes: https://propelyourcompany.com/internal-linking/ 💥 Free local SEO webinar: propelyourcompany.com/learn Send in your questions. ❤ We'd love to hear from you! �...
May 26, 2025•13 min•Ep. 115
Today, we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this! So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle. 🛑 But before you start printing these QR codes to post arou...
May 22, 2025•10 min
Reviews can make or break your local rankings, build trust with potential patients, and drive more people through your doors. But here’s the catch: if you’re not careful about how you get those reviews, Google could remove them—or worse—wipe out your entire review history. So today, we’re going to talk about how to get more Google reviews the right way and the best practices to make sure they actually stick around. Let’s get into it. Episode webpage & blog post: https://propelyourcompany.com...
May 19, 2025•11 min•Ep. 114
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options. Whether building a website fr...
May 15, 2025•24 min
Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big question is—how do you make your clinic show up in those results? Let’s break it down. 💥 Episode webpage and show notes: How to Rank for “Near Me” Searche...
May 12, 2025•15 min•Ep. 113
As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go. Clini...
May 08, 2025•22 min
FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls. When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients. Episode webpage: How to Leverage FAQs to Improve Your Website’s SEO and User Experience Send in your questions. ❤ We'd love to hear from you! 🎉 Live...
May 05, 2025•13 min•Ep. 112
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set...
May 01, 2025•15 min
We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data. A listener of The Clinic Marketing Podcast asked: “I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I be looking at in Google Analytics and other tools?” Such a good question—and one I know a lot of clinic owners wonder about, especially when they’ve ...
Apr 28, 2025•15 min•Ep. 111
Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay] 📌 Episode Webpage -- Boost Your Google Business Profile: 5 Advanced Strategies ⚡ Download FREE Guide -- Google Business Profile Listing Ultimate Guide Send in your questions. ❤ We'd love to hear from you! 🎉 Live Webinar: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎥 W...
Apr 24, 2025•14 min
Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎 ⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer Many healthcare providers fall into this common trap. They invest in stunning website designs but neglect what Google truly values: subs...
Apr 21, 2025•12 min•Ep. 110
What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition. Diving deep into the world of local SEO, we explore the critical differences between ranking in the Google Map Pack and the localized organic results below it. Episode Webpag...
Apr 17, 2025•13 min
Today, we’re diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results. But in reality, those additional profiles could be doing more harm than good. Stick with me as I break down how Google’s ranking filter works, how to tell if this issue is affecting you, and what to do to fix it. Epsiode Webpage & Shownotes: https://propelyourcomp...
Apr 14, 2025•16 min•Ep. 109
Ready to transform your blog posts from forgettable to remarkable? The structure of your content matters just as much as what you're saying—perhaps even more. In this value-packed episode, we dive deep into the anatomy of truly effective blog posts. I break down the five essential structural elements that separate high-performing content from everything else cluttering the internet. From crafting headlines that demand clicks to conclusions that drive action, each component plays a crucial role i...
Apr 10, 2025•17 min
Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO strategy. And stick around to the end, because I’ll be giving yo...
Apr 07, 2025•15 min•Ep. 108
The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we’ll go over: Some SEO basics Why organic website traffic is important Th...
Apr 03, 2025•21 min
