The Biggest Marketing Mistake Executives Can Make with Fela Smith

Are you  spending your marketing budget in the most effective and efficient way?  Often overlooked, research is such an important component when you are launching a product or creating messaging to promote your product or company. To have the right message that hits the right customer results in a much greater ROI from your marketing strategy.  Tune in to find out the marketing mistake most marketers make when they develop their marketing plans.