From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work

The Claw

Jun 11, 2025•27 min

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Episode description

In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation.

Aby also shares how Spark Novus is empowering CMOs and marketing teams to implement AI with intention, and how his Marketing AI Pulse community is sparking collaboration across Atlanta and beyond. If you're a marketing leader wondering how to take the next step with AI, this episode offers clarity, direction, and inspiration.

To connect with Aby, click here: https://www.linkedin.com/in/abyvarma/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

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