Fixing the Follow-Up: CRM Strategy for Complex Sales

In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up automation, and why most companies are leaving money on the table. Jason shares his journey from graphic designer to CRM expert, offers actionable insights for complex sales cycles, and reveals a tool that helps visualize CRM impact in real dollars. If your leads are vanishing into the "Upside Down," this one’s for you.

To connect with Jason, click here: https://www.linkedin.com/in/jasonleighkramer/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

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