In business-solutions markets - your prospects - unfortunately - don't really know what they need when you first start talking with them." "They might have an idea of what they need," as Jeremy Miner, Founder and Chief Executive Officer of 7th Level, a sales training company, says, "but they understand neither the depth of the problem nor the consequences of what happens if they don't solve it." In this episode, Eric talks with Jeremy about how to - as a business-solutions vendor - pose more eff...
Oct 18, 2023•34 min
Earned media, it's a useful thing. It's easy to see why - "that third-party corroboration, getting media pick-up," as Mickie Kennedy, Founder of eReleases, says, "it's almost like social proof - or maybe even implied endorsement." "It works like a referral in a way." Useful - but resource-intensive, slow to build, and inherently unpredictable. This doesn't, though, mean you shouldn't pursue earned media - but that, as Mickie and Eric discuss, it requires a proper strategy. To connect with Mickie...
Oct 11, 2023•26 min
With business-solutions purchases, "most people don't make immediate decisions." As Stephanie Nivinskus, Chief Executive Officer of SizzleForce, says "you have to nurture them, love on them - provide reasons for them to do business with you, cultivating trust and consumer confidence." This sort of thing, though, doesn't happen in today's market, as saturated as it is, without a well-reasoned, strategic approach - and where such an approach starts is with a fleshed out understanding of those you ...
Oct 04, 2023•22 min
"We have a certain audience - a group of people we want to get in touch with - but what's a way to do so that feels like a native part of their digital experience?" As Zacharay Slingsby, Founder of Human Factor Media, sees it, the answer to this question is branded content, "digital video with a narrative structure, the purpose of which isn't to explicitly sell a product, but to entertain an audience." In this episode, we talk - among other things - the iterative editing process, the preferences...
Sep 28, 2023•29 min
Your shareholders now are your employees who share - they are the holder of that story to share." So says Rhea Allen, President and Chief Executive Officer of Peppershock Media, a full service advertising agency with in-house video production and graphic design, seasoned with digital spice. Today - we're talking about culture - and how a "happy culture" results in "happy customers." To connect with Rhea Allen, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube ...
Sep 20, 2023•22 min
My viewpoint is: obscurity is the fundamental problem. There are thousands - tens of thousands - of people out there we'd be able to help - if only they knew about us." So says Tom Schwab, Founder and Chief Evangelist of Interview Valet, a concierge-level podcast guest booking service. That's right - today, we're talking about podcasting on a podcast. To connect with Tom Schwab, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the ...
Sep 13, 2023•33 min
Today, we're talking with Kyle Painting, Founder of My Influency, about influencer marketing - what it is, its use as a tactic, and his efforts to make it more straightforward and accessible for small and mid-market businesses. To connect with Kyle Painting, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE ....
Aug 30, 2023•30 min
Today, we're talking with Jon Morris, who’s built a proprietary, tech-enabled approach for surfacing hidden financial insights and (given his background in digital marketing - he’s the mind behind Rise Interactive) is using it to empower marketing agencies to achieve first-rate financial performance. To connect with Jon Morris, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @li...
Aug 23, 2023•28 min
Today, we're talking with Zee Jeremic, Founder and CEO of Mass Engines, about revenue growth, business process optimisations re: marketing and sales, and marketing as a revenue (instead of cost) center. To connect with Zee Jeremic, click HERE . To connect with Eric Holtzclaw, click HERE . To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click @ligerpartners5472" target="_blank" title="null" rel="noopener">HERE ....
Aug 16, 2023•26 min
Today, we're talking with Ericka Saurit, Founder at Saurit Creative, about on becoming a "creative renegade," being strategic with your message, and capturing market voice. To connect with Ericka Surit click HERE . To connect with Eric Holtzclaw click HERE . To subscribe to our YouTube Channel click HERE .
Aug 09, 2023•24 min
Today, we're talking with one of our most recent additions to the Pride: Evan Johnson, someone who's found himself working in marketing without much of a marketing background. Evan talks about the work that went into learning the "language of marketing," how his non-marketing background has informed his view of the marketing landscape, and the advice he'd give to someone who's thinking about following the same trajectory as he. To connect with Evan Johnson, click HERE . To connect with Eric Holt...
Jul 26, 2023•31 min
On this episode of The Claw, we welcome Jeff Bartsch of Story Greenlight. Story Greenlight unlocks the power of messaging so that people can connect. Jeff defines what a story actually is, how he approaches storytelling for companies, and advice for businessess who are hesitant to tell their story authentically. Listen in on what Jeff has to say! To connect with Jeff click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouTube Channel click @ligerpartners5472" target="_blank"...
Jul 19, 2023•31 min
Today, we're talking with Josh Cohen, Director, Digital Marketing at Tarkenton about digital strategy, account-based marketing, and digital and display advertising - something he's forgotten more about than we'll ever manage to learn. To connect with Josh Cohen, click HERE To connect with Eric Holtzclaw, click HERE To subscribe to our YouTube Channel, click HERE...
Jul 12, 2023•28 min
On today's episode of The Claw, we welcome Adam Forrand, CEO and President of Sandy Springs/Perimeter Chamber of Commerce. A chamber is all about being a liaison and advocate to the business community. Adam chats about the advantages of plugging into your local chamber including building connections, and how you choose which chamber is best for you geographically. Listen in on what Adam has to say! To connect with Adam click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouT...
Jun 28, 2023•30 min
On today's episode of The Claw, in a continuation of last week's episode, we welcome back Will Adams of Tarkenton. In part 2 of this podcast Eric and Will discuss navigating the political nature of an organization, and what happens when you "go outside the roadmap". Listen in on what Will has to say! To connect with Will click HERE To connect with Eric Holtzclaw click HERE To subscribe to our Youtube Channel click HERE...
Jun 21, 2023•16 min
On today's episode of The Claw, we welcome Will Adams, President of Tarkenton. Tarkenton helps companies of all stripes get to market quickly and scale. In part one of this two-part episode, Will chats about adapting to change, navigating as an employee in a large organization, and the reward of being a political animal. Listen in on what Will has to say! To connect with Will click HERE To connect with Eric Holtzclaw click HERE To subscribe to our Youtube Channel click HERE...
Jun 14, 2023•16 min
On today's episode of The Claw, we welcome the The 'God Mother of Liger', Beth Miller of Executive Velocity. Executive Velocity specializes in leadership development, executive coaching, and succession planning. Beth chats about how the personalities and beliefs of individuals play into communications, how important development is in leadership roles, and discovering your business DNA. Listen in on what Beth has to say! To connect with Beth click, https://www.linkedin.com/in/betharmknechtmiller/...
May 24, 2023•21 min
On today's episode of The Claw we welcome Aaron Burnett of WheelHouse DMG. WheelHouse DMG is a data-driven performance drives marketing agency. Aaron chats about regulations put in play that all marketers should know about, how he approaches content strategy, and how to remain laser-focused on business value. Listen in on what Aaron has o say! To connect with Aaron click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouTube Channel click HERE...
May 10, 2023•25 min
On this episode of The Claw we welcome Camela Thompson, VP of marketing at Calibermind. Calibermind is a B2B customer data platform. Camela talks about adjusting your marketing to the way buyers are shopping, challenges B2B marketers face when adjusting to new industry standards, and the reality of B2B marketing today. Listen in on what Camela has to say! To connect with Camela click HERE To connect with Eric Holtzclaw click HERE To subscribe to our YouTube Channel click HERE...
Apr 26, 2023•23 min
"Leadership is the thing that creates culture." People running small and medium-sized businesses are the most impactful entities regarding company culture. On today's episode of The Claw, we welcome Jesan Sorrels of Leadership Toolbox. Leadership Toolbox helps managers and supervisors become better leaders. In this podcast, Jesan talks about how to asses and clearly define your company's culture, and advice on what to do if your company is experiencing mergers and acquisitions. Listen in on Jesa...
Apr 12, 2023•32 min
Whether you're a small business owner or part of a larger creative agency, financial management is crucial to long-term success. Join us on this episode of The Claw Podcast as we dive into the world of Jody Grunden of Summit Virtual CFO Services and explore the important role that Summit plays in ensuring creative agencies manage their finances to ultimately drive success.
Mar 15, 2023•27 min
"People's potential for suffering is so grand." On Today's episode of The Claw, we welcome Juliana Marulanda, founder and partner for Scaletime. Scaletime is an organization that helps with consulting, training, and facilitating agency owners to scale. Juliana chats about when business owners should consider scaling, how to adequately do so, and how to attract your dream client. Listen in on what Juliana has to say!
Feb 15, 2023•30 min
On today's episode of The Claw, we welcome Dedren Snead of Subsume. Subsume's mission is to empower storytellers with technology to make sure underrepresented voices are heard through technology. Dedren and Eric chat about how marketing benefits from new technology, how he goes about cients that are interested in virtual reality and how marketing and virtual realites similarities and differeces. Listen in on what Dedren has to say!
Jan 04, 2023•30 min
On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candidate is a great cultural fit. Listen in on what Kyle has to say! On this episode of The Claw, our very own Cynthia Hayes leads the conversation with Kyle Tothill of eHire. They chat about how marketing can impact employee retention and engagement as well as ensuring your next candid...
Nov 30, 2022•30 min
On this episode of The Claw we welcome back Cynthia Hayes to chat about internal politics including tips and tricks on how to effectively communicate with your marketing team and teach them that marketing is not a dance, it's a destination. Listen in to see what our “In-House Politician” has to share.
Nov 09, 2022•36 min
Doing your research when working in social media can save your brand so much potential trouble. It can get spooky when you make an unforgivable mistake on social media. On this episode of The Claw we welcome back our Social Media Coordinator, Stella Huffman back to chat about social media horror stories that made her cringe.
Oct 28, 2022•24 min
WOW! Whether is creepy crawlers, terrible typography, or Dr. Jekyll and Mr. Hyde, our Creative Director, Sandra Gurley joins us on The Claw! On this very first time, she spills the tea on some examples of design disasters within the industry. Listen in, on how Sandra explains how the devil lives in the details! #marketing #podcast #design
Oct 14, 2022•30 min
There’s no "I" in team, and team members come and go as a company expands but what type of team members are needed internally and where might a company outsource? In this episode of The Claw we welcome Chris LaFay of Classic City Consulting to talk about teams and what you need to do as a marketing executive to resonate best with your tech clients.
Sep 28, 2022•32 min
Although it's August, we believe that August is the new New Year. Now is the time to think about your content calendar for next year ahead. In this episode of The Claw, Liger Partners director of content, Jackie Chism shares with us why content planning is imperative to creating strategic content that your audience will actually like.
Aug 24, 2022•26 min
When most audiences are multicultural today, there’s a need for translating your marketing communication into other languages. … and if you want to make sure you don’t offend or annoy your audience, Google translate can’t help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses need localization and not just translation, and how you can approach the translation process succes...
Aug 10, 2022•29 min
