The Claw

Marketing for Small Businesses with Courtney Psinas

Local business owners are so busy in the day-to-day of their business operations that marketing is overlooked and often feels overwhelming. Yet marketing for small businesses has only become more important in 2021 to let customers know they exist. This week on The Claw Podcast, Courtney Psinas joins host Eric Holtzclaw to show us why marketing doesn't have to be overwhelming and it certainly doesn't need to be costly for small businesses. Listen in for tips you can implement today to attract cus...

Strategic Funding with Lavonya Jones

On this week's episode of The Claw, Eric is joined by Founder of Consciously Funded, Lavonya Jones. Listen to this conversation as Lavonya gives listeners 3 tips to find investors who are invested in your company with more than just finances and tells why that is important.

The ROI of Creativity with Craig Slike

Today on The Claw, Eric is joined by Craig Slike, Director of Creative Services at Liger, to discuss the ROI of creativity. Today's discussion centers around how executives can navigate creative strategy for their companies when they may not have a creative bone in their body. Tune in to learn his tips and secrets to a successful campaign.

Marketing Metrics Don't Matter with Cynthia Hayes

Okay fine! Metrics do matter but not the metrics you are using. Learning where to look to determine where to spend your next marketing dollar is going to be key to a successful strategy. This week's episode focus is all about the marketing you ask for vs the marketing you need. Nobody wants to waste money, so listen in for your next marketing move.

Canned Heat Podcast Ep 21: Patents, Copyrights, and Protecting Your Property with Steve Wigmore.

Canned Heat Podcast Ep 20: Taking Your Business from Niche to Mainstream with Al Vilar

Canned Heat Podcast Ep 19: Pitching Isn't a Game - How to Dominate the Rounds with Ashlee Ammons

"We may not have been the best startup that day, but we were the most prepared. They knew I didn't come to play." Ashlee Ammons joins Whitney on the podcast to share how she and her mom, fellow business partner, Kerry Schrader became two of the first black women to raise $1 million in a pitch competition for their company, Mixtroz.

Canned Heat Podcast Ep 18: StrongHER Together - Personal Branding for Women in Business with Kristin Smith Andree

Kristin Andree, Chief Strategist with Andree Consulting Group, joins the Canned Heat podcast to share personal branding tips for women in business. Plus, we discuss the launch of her upcoming StrongHER Together Community Groups and how to push past the limits we set for ourselves.

Canned Heat Podcast Ep 17: Golf for the Kids with Angie Rehkop

Canned Heat Podcast Episode 16: Print Marketing Is Alive and Well with Mark Alan McKenzie

The right tactics, added together, create a successful strategy. On this edition of the Canned Heat Podcast, Mark McKenzie, co-owner (with his brothers!) of Docqmax Digital Printing joins Liger Partners Managing Partner, Whitney Mendoza to talk print marketing to accompany your trade show and other growth initiatives.