Develop a CX Transformation Strategy by Focusing on Root Issues

How can we practically put measures in place to improve customer experience for organizations in which the internal and external stakeholders see results? In today’s podcast episode, I revisit two interviews I held with women who were leading CX transformation within their organizations: Michelle Musgrove, former Senior VP and VP of Customer Experience Strategy & Governance at AARP, and Kathy Tobiasen, former VP of Customer Experience at The Nature’s Bounty Co.

Both women share tactical advice on how to unite different departments and teams within an organization to be on the same page when it comes to transforming CX that leads to customer success.