Episode 97: Adnan Durrani On Building Halal Brands
Jan 10, 2022•30 min•Season 1Ep. 97
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Episode #97 Notes
1:00 - What motivated you to start Saffron Road?
4:15 - What does halal mean? And what are the standards and certifiers around it?
8:00 - What was the path to market for your company?
11:20 - What were your biggest challenges getting to market in the first few years?
13:15 - How do you handle naysayers in the halal space?
21:00 - On Saffron Road’s certifications and sustainability standards.
24:00 - What lessons have you learned that you’d share with us?
28:00 - How have you managed through COVID?
32:45 - Tell us about your social impact through the purchases you make?
43:00 - Book Recommendations!
Green Deen, Ibrahim Abdul-Matin, Keith Ellison
Marketing to the New Majority, David Burgos
Halal Branding, Dr. Jonathan Wilson
For the best experience, listen in Metacast app for iOS or Android