The Cheat Code & Friends

Chris Moody on Unleashing the Power of High Value Offers

Inboxes are full. People aren’t picking up the phone. There’s noise everywhere. So, how do B2B startup leaders and sales professionals differentiate themselves in the marketplace and foster meaningful connections with prospects and customers? Demandbase’ s Chris Moody says it comes down to high value offers. In this episode of The Cheat Code Podcast, hosts Justin Gray and Josh Wagner speak with Chris about educating startup founders on creating high value offers around their expertise. Chris sha...

Lauren Goldstein on Why Momentum is a Force Multiplier for B2B Success

According to Winning By Design’s Lauren Goldstein, maintaining momentum is a key driver of success in the B2B space. She’s so certain of this that harnessing momentum has become her own personal “cheat”. It’s also sage advice she gives to B2B leaders seeking to stand out from their counterparts and propel their business forward. Lauren joins co-hosts Justin Gray and Josh Wagner on this episode of The Cheat Code Podcast to unpack the power of momentum. They discuss common “momentum killers” in bu...

Liz Christo on Moving Beyond Vanity Metrics and Maximizing Customer Satisfaction

David Dulany on Building a Successful Outbound Sales Motion

Building an outbound sales motion is no easy feat. B2B startups and sales teams are faced with a tsunami of questions and decisions, such as when to deploy SDRs, whether to use a full cycle sales approach, and how to navigate the complexities of outbound sales. And that’s just skimming the surface. In this episode, Justin Gray and Josh Wagner speak with David Dulany, CEO and co-founder of Tenbound, about understanding the importance of go-to-market fit, setting expectations, and leveraging data ...

John-Henry Scherck on Building an Audience-Centric Content Strategy for B2B Business Growth

Jill Rowley on Becoming an Evangelist – and How B2B Founders Can Harness That Same Power

Ted Purcell on the Return of Relationship Selling

In today’s market, relationship selling has become a key driver of success. While digital tools and automation have dramatically sped up how business is conducted, the pace has led to saturation and fatigue. This is why building genuine relationships is such a critical differentiator – trust and meaningful connections matter. According to Ted Purcell, CRO at Tealium, building authentic relationships calls for focusing on the customer and giving buyers “maximum respect”. In fact, his maximum resp...

Craig Rosenberg on the Power of Consistency and Referrals in Business

Strategic decisions. Consistent effort. Valuable connections. Intentional referrals. Building a successful business - and reputation - requires all these and more. The payoff is worth it, as these tactics can benefit B2B leaders at any stage of their business journey. Hosts Josh Wagner and Justin Gray welcome Craig Rosenberg to the podcast to learn how B2B startup entrepreneurs can set themselves up for long-term growth, personal fulfillment, and a thriving business ecosystem by embracing these ...