Catarina Serra Episode 16

In this episode of The CFO Story Catarina Serra, a former CFO with 24 years of experience in corporate America at companies including Microsoft, GE, Aramco, and Honeywell (Catarina serra The CFO Story Podcast).Catarina shares her remarkable journey from being a high-level CFO to becoming an entrepreneur in the health and wellness space.

She discusses her long-standing passion for alternative healing, becoming a Reiki Master in 2013, and her discovery of frequency technology in 2022 that led her to open a wellness center.The conversation explores how this technology works to rebalance the body through frequencies, similar to "charging a phone," and its potential benefits for reducing chronic inflammation and stress - common issues for executives in corporate America.

Catarina also reflects on valuable lessons from her corporate career, including the entrepreneurial spirit she gained at GE, cultural adaptability from her time at Aramco in Saudi Arabia, and how these experiences have shaped her approach to business ownership.

The podcast highlights the challenges of transitioning from the structured environment of corporate leadership to entrepreneurship, emphasizing the need for self-motivation, flexibility, and resilience when facing obstacles. Catarina's inspiring philosophy of "not wanting to die with the music inside of her" underscores her commitment to pursuing her passion despite fears and doubts.This episode offers valuable insights for CFOs considering entrepreneurship and emphasizes the importance of health and wellness for corporate executives.