165. No Leads, No Clients? Fix This First.
Summary
Michael King shares his 8+ years of experience building a Fractional CFO firm, detailing a four-part framework for sales and prospecting. He covers strategies for lead growth, including leveraging referral networks, and evolving lead conversion techniques to secure higher-value clients without resorting to price drops or scope creep. The episode also emphasizes the importance of a daily operating system and mastering key metrics, skills, and strategic team building for sustainable firm scalability.Episode description
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If you’re new to the podcast, my name is Michael King. I’ve been building and managing my Fractional CFO firm, KFE Solutions, since 2016. I’ve also coached hundreds of other Fractional CFO firm owners to help them start and scale their firms as well.
Today, I share the lessons I’ve learned over the past 8+ years to help others build their firms and have an outsized impact on their clients.
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