Jack Burston is Breaking Boundaries in Coonawarra
Episode description
We are going deep into the heart of Coonawarra, but through a lens few could have imagined: blockchain, NFTs, and quality Coonawarra wine. My guest is Jack Burston: former Goldman Sachs banker turned unlikely vineyard owner and innovator who’s shaking up the Australian wine scene with a project that fuses old-world craftsmanship with cutting-edge technology.
Jack’s journey began on what locals teasingly call the “wrong side of the railway line,” where his label *Over the Line* was born. But it’s not just a great name, it’s a story about challenging assumptions, championing organics, and rethinking how wine reaches the glass. From a chance partnership with veteran wine maker Peter Douglas of Penfolds and Wynns fame to an exciting collaboration with Club de Vin, Jack’s work sits at the crossroads of tradition and tech.
We talk about Coonawarra’s identity as the spiritual home of Cabernet, the rebirth of its vineyards, and how the future of fine wine might just live on the blockchain.
This was a thoroughly enjoyable conversation,
A huge thanks to Jack for joining me.