David LeMire MW: Six Lessons for Smarter Wine Marketing
Episode description
It’s been a while between drinks - but David LeMire MW has been busy flying the flag for Australian wine around the world and returns to The Cellar Door Podcast after a whirlwind year that’s seen him travelling through Portugal’s Douro and Dão regions, opening a new award-winning tasting room at Tolpuddle Vineyard, and collecting yet another round of trophies for Shaw + Smith and Tolpuddle Chardonnay.
In this episode, we dig into David’s recent article inspired by marketing guru Mark Ritson - unpacking what it really means to market wine well. From the discipline behind good strategy, to why sometimes the smartest move is deciding what not to do, we explore six key lessons every wine business can learn from.
An absolute privilege chatting with David and massive thanks to him for joining me on the CDP.