Famous casino movies like “21,” “Oceans Eleven,” “James Bond,” and “Casino” have entertained the masses with stories of casino scams. However, the majority of real scams fly under the radar and are conducted by professional casino cheats who make a living using tricks to win. A former professional casino cheat, Richard Marcus, who got away with tricking casinos out of millions of dollars over 25 years, is now a table game protection consultant and trainer. Craig Shacklett, CEO of URComped and TR...
May 27, 2021•48 min
Software companies have a lot of similar experiences. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, share thoughts, stories, challenges, and ideas as similar growing software companies within the casino industry. Their roadblocks, challenges, success, and business journey bring insight to one another as well as the listener, even though their software appeals to different niche areas within casino gaming. Topics discussed include: - Developments from Cus...
May 17, 2021•24 min
Its obvious nowadays that data is vital in the progression of any industry. For example, viewers of the movie, Moneyball, saw the impact that analytics had within the sport of baseball. New and improved algorithms and data sets have been making extreme breakthroughs within the casino space. Craig Shacklett, CEO of URComped and TRIO360, conducts a panel interview with Az Husain, CEO of Casino Science, and Ben Koff, Owner & Principal of the Hidden Upside, to discuss pivotal points in casino an...
May 14, 2021•46 min
Software startups face a lot of the same challenges, roadblocks, opportunities, and successes to celebrate. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, share ideas as similar growing software companies within the casino gaming space. Although they have different niche industry areas that they appeal to, these entrepreneurs’ stories, thoughts, conversations, and business journeys bring value to one another as well as the listener. Topics discussed inclu...
May 07, 2021•37 min
Most CRM software is built to be serviceable to multiple industries with general sales’ needs in mind. These broad and versatile systems are probably helpful in many industries, but when it comes to casino gaming, specifically player development, these general systems’ help, can only go so far. Casino hosts provide niche and unique services that appeal and sell to VIPs such as long-term relationship building, exclusive access, and hospitality, special travel and accommodations, and so much more....
Apr 23, 2021•30 min
Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this data was used to solve problems and challenges and determine new areas to leverage? After discovering the major problems casino operators have, Casino Science found a way to capitalize on this unused information and turn it into a strategic asset for their casino partners. TRIO360 and URComped CEO, Craig Shacklett, interviews Azam Husain, CEO of Casino Science, t...
Apr 20, 2021•37 min
Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can ultimately enhance their performance. URComped and TRIO360 CEO Craig Shacklett interviews Darryl McEwen, The Seven Stars Insider and Mr. AC Casino, to get insight from a VIP player's perspective about player development expectations, host recommendations, and much more! Topics discussed include: What...
Apr 16, 2021•34 min
Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The experience a customer receives can make all the difference in regards to their loyalty to a brand or casino. The most successful casino loyalty programs take into account the impact that access, recognition and the customer journey has. To discuss this different approach to "experience marketing, " URComped and TRIO360 CEO, Craig ...
Apr 08, 2021•32 min
When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a history of success in blending strengths of departments and appreciating the needs of both sides is Casino Marketing Executive, John Clinton. In this valuable interview, URComped and TRIO360 CEO, Craig Shacklett, talks with this industry expert to discuss combining operations and marketing, expanding department synergy, and so...
Apr 01, 2021•33 min
What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to the Las Vegas strip in the coming years? These are all insightful questions we get answered in this educational interview with Oliver Lovat, Managing Director of Denstone REA Consultants. Topics Discussed Include: How Lovat entered the gaming industry Driving Strategic Competitive Advantage How casinos can differen...
Mar 24, 2021•50 min
There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped CEO, Craig Shacklett, interviews Justin Shank, Principle of Shank Marketing, to explore his strategies, expertise, and personal experience in Casino Marketing. Topics discussed include: - Building relationships between departments by bridging gaps - Creating solutions through new i...
Mar 22, 2021•53 min
The Casino Industry is continually having new advancements in technology due to creative innovators who find gray areas to improve. This can genuinely be said about Juan Romero, Volante Software's CEO and Co-Founder, who observed a need for higher efficiency and availability within slot operations and formed a single solution. URComped CEO, Craig Shacklett, interviews Juan Romero to learn more about Volante software, how it has proved its worth and value to its users, and more! Topics discussed ...
Feb 12, 2021•34 min
URComped CEO, Craig Shacklett, interviews the "Godfather of Las Vegas," Mark Wayman- the top executive recruiter in the casino industry to learn how he got started in the industry and came up, tips for casino professionals, what to do if you are looking for a casino executive role. Want your casino host and Player Development team to generate 20%+ or more revenue? Visit TrioCRM.com to learn how.
Jan 21, 2021•33 min
Ever notice how often or un-often your casino changes their slot machine floor? Every casino has a different slot director that can influence the gaming floor layout, themes, holds, etc. as frequently as they desire. These changes are more complicated than what a player would think. URComped CEO, Craig Shacklett, interviews Casino Data Imaging’s Product Manager, Adam Winkler, to gain more knowledge about the strategies used on the slot machine floor and how Casino Data Imaging comes into play. T...
Jan 19, 2021•40 min
There are over 1,000 active casinos in the United States and just about every one of those has a different market. Knowing, examining, and studying these specific markets can lead to newfound data that can make a massive impact on the financial success of the property. URComped CEO, Craig Shacklett, dives deep into casino marketing analytics with Principle of Strategic Casino Marketing Solutions, Heidi Hamers, in this recent interview. How to find key segments and capitalize on incentives, how t...
Jan 15, 2021•37 min
The value of customer service and personal touch goes a long way in increasing local casino business and traffic on the floor. Odawa Casino Resort in Macanaw, Michigan has truly succeeded at doing this by creating new processes, incentives, and a welcoming atmosphere. URComped CEO, Craig Shacklett, interviews the Manager of Odawa Casino Resort, Jason Smith to get insight on Odawa's player development strategies, the evolution of reinvestment processes and incentives, as well as the impact of per...
Dec 15, 2020•42 min
Mr. AC Casino and Seven Stars Insider, Darryl McEwen, hosts "Off The Press," a casino talk show in New Jersey, and interviews URComped CEO, Craig Shacklett, to learn how URComped got started and the new product launch of TRIO CRM.
Dec 09, 2020•27 min
URComped CEO, Craig Shacklett, interviews Dean Barnett, Galaxy Gaming's VP of Sales, to learn about how he got into the gaming industry, Casino Innovation for table games, the history of the shuffle master, what galaxy gaming is, how new games are created, and more! Learn More: https://compedtravel.com/what-is-galaxy-gaming-interview-with-dean-barnett-vp-of-sales-at-galaxy-gaming/
Dec 07, 2020•33 min
After our prior interview with Brian Christopher, where we discussed how his channel got started and how it’s grown over the last 5 years, we were left with more questions and wanted answers. URComped CEO, Craig Shacklett, linked up with the BCSLots star at the beautiful Choctaw Casino and Resort- Durant to dive deep into his travels, further growth, and events such as meet and greets and group slot pulls. Read More: https://compedtravel.com/brian-christopher-interview-at-choctaw-durant/
Nov 24, 2020•12 min
URComped CEO, Craig Shacklett, interviews Julia Carcamo, President and Cheif Brand Strategist of J. Carcamo and Associates, to discuss her background with Wynn and how she has advanced to helping many other casino brands be successful. They dive deep into casino branding, casino marketing bootcamp, what makes casino marketing different from other industries, differentiation within branding and core values, and her new book REEL Marketing! Learn More: https://compedtravel.com/casino-marketing-str...
Nov 09, 2020•32 min
Trio CRM represents a radical shift in Casino Marketing technology as the first unified multi-channel communication platform specifically designed for the unique needs of casino hosts, player development executives and casino marketers. Craig Shacklett, URComped CEO, talks with Viejas Casino and Resort’s VP of Player Development, Kacie Martin, to learn about her first-hand experience with TRIO CRM and how it has made drastic improvements just within the first month.
Oct 29, 2020•21 min
URComped CEO, Craig Shacklett, interviews Ben Koff, VP of Marketing at the Scarlet Pearl Casino. This Gulf Coast property, which was recently built, has gone the extra mile in order to put their guest's needs at the forefront. Koff and Shacklett discuss the Scarlet Pearl's highlights, amenities, design, and more during this interesting interview
Oct 02, 2020•31 min
URComped CEO, Craig Shacklett, interviews Vault Aviation's CEO and President, Paul Taskalos and Wes Hull to learn more about the private jet and experience! Wes and Paul dive deep into the Vault Aviation business model and how the process works, their service, loyalty program, and more!
Sep 22, 2020•44 min
URComped CEO, Craig Shacklett, interviews Money$uit's President, Brent Weiss, to learn about what Money$uit does, how table games turn from an idea to a physical game on the casino floor, the best ways to market table games, and what new table games players should keep their eyes out for.
Aug 24, 2020•45 min
URComped CEO, Craig Shacklett, interviews the owner of Emerald Island Casino and the BRAND NEW Rainbow Club Casino in Henderson, NV, Tim Brooks, to learn more about his success as a Casino owner, his recent casino acquisition, and what makes his casinos special.
Aug 14, 2020•27 min
URComped CEO, Craig Shacklett, talks with Hard Rock Cincinnati's VP of Table Games, Bennie Mancino, to dive deeper into his history in the industry, what changes are being implemented to table games to amplify the consumer experience, new technologies, as well as tips for table game players to improve there comps.
Jul 30, 2020•34 min
URComped CEO, Craig Shacklett, interviews Innovation Capital's founding partner, president and managing director, Matt Sodl to dive deeper into the process of buying and selling casinos, how innovation capital got started, how has COVID-19 affected these M&A deals, and more!
Jul 29, 2020•34 min
URComped CEO, Craig Shacklett, talks to Dice Influencer and Craps Coach, Steve "Heavy" Haltom to learn more about how Craps has changed due to COVID-19. Not only do they discuss the sanitation, new dealer, and dice changing processes but also dive deeper into developing new playing strategies and more!
Jul 29, 2020•29 min
Darryl McEwen, AKA the Seven Stars Insider and Mr. AC Casino, sits with URComped CEO to discuss the reopening of Atlantic City, changes within the casinos due to COVID-19, Caesars and Eldorado Merger, as well as Caesars Rewards tier benefits and food credit promotion.
Jul 27, 2020•31 min
URComped CEO, Craig Shacklett, sits with, youtube's #1 slot channel star, Brian Christopher to learn more about how the channel came about, what goes on behind the scenes, and the future of BC slots.
Jul 23, 2020•28 min
