Casino Innovator: Gary Hernbroth on casino marketing through storytelling

Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for individuals seeking success.

Topics Discussed:
- Seeing the sale through the customer's eyes
- Storytelling and sales presentations
- Casino marketing
- Stronger connection with their customers
- Projecting yourself into the story
- Customers knowing their purpose
- Gary Hernbroth’s book
- Twist the Familiar 

In this Innovators Interview Series:
The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!