Your Brand Colors Might be Excluding Customers

Picking out the colors you want to use in your business can be an incredibly personal experience. You’re choosing how you want people to see your business, how they feel when they come to your website or view your social media, and you’re expressing something about your unique business.

Choosing colors, however, can’t just be about what you think looks good.

Did you know that the colors you choose can actually exclude customers from interacting with your business?

One of the easiest ways to make your digital presence more accessible is to be mindful of the colors you’re using - especially on your website.

Given that 1 in 4 adults live with some kind of disability, you have to be mindful that your website and everything you create online can be used by everyone.

And yes, that means even the colors you choose to use in your business.

In this episode, learn what you need to know to choose colors that are accessible for everyone.

Mentioned Resources:

• WebAim Contrast Checker
• Captain Coder Website Audits