The Difference Between Growth & Scale
Episode description
A common misunderstanding with business owners is that they don’t truly understand the difference between a business that is growing and a business that is scaling. They see signs of growth and get super excited that they’re business is gaining traction, but with that, they’re expenses are also increasing at the same rate as the growth. So in turn, they’re not actually scaling. And that’s because they’re not actively and constantly measuring the KPIs that determine how to scale a business. Today, I’m diving into what these KPIs are, plus some additional ways to stop creating a job for yourself, and instead create a well-oiled machine that can generate revenue on its own.
IN THIS EPISODE, WE TALK ABOUT:
- A concrete example showing the difference between growth and scale
- The most important KPIs you need to measure to start scaling
- The most common, and detrimental, “diseases” that I see many business owners adopt
- When and how to scale
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