How Starbucks Lost It’s Way
Aug 23, 2024•7 min•Season 2Ep. 2
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Episode description
On today’s 5-Minute Morning, Candy dives into Starbucks’ recent struggles as it shifts focus away from its coffee roots, leading to a 6% drop in market share and a 15% decline in net income. With new CEO Brian Niccol stepping in, Starbucks aims to return to what made them great in the first place—coffee and customer connection. Candy breaks down what you can learn from Starbucks for your business and why staying true to your core offering is crucial.
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