Marketing Your Summer Camp Today - with Jiné Andreozzi and Amanda Hinski - CampHacker #126

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Being (or acting as) a marketing expert. The perfect answer for when someone asks, “so, what do you do the rest of the year?"  

Many of us didn’t get into this business because we love marketing. 

We do what we do because we believe in the transformative power that the camp experience has on a child’s life. We do it because we want to create communities of inclusion and welcoming for our staff. We do it because we want to create a world of creativity and wonder for kids. 

Well, guess what? You can build those things, but if there are no people to experience it, then what’s the point?  It’s one thing to have an amazing staff, wonderful programs or sparkling facilities, but if we don’t properly tell the story of those things and the way they impact the lives of kids, then we aren’t doing them the justice they surely deserve.  

That’s why every camp director needs to channel their inner sales-person once and awhile.   

And while this isn’t necessarily easy, it doesn’t have to be painful. Not only are there zillions of marketing courses, books and seminars you can take, but there a ton of camps and inner-industry experts that you can look to for advice and examples. 

In this episode of the CampHacker Podcast, Travis, (the Camp Marketing Maverick himself) is joined by two excellent and intentional camp marketers. A big thanks to Jiné Andreozzi and Amanda Hinski for so openly sharing their best practices with the industry in this way.

Tune in to this episode to hear more about:  

• What’s the best foundational advice for camp marketers?  
• As camp is getting closer, what are some of the most effective things we can do to market our programs?
• How to strategically communicate with our families from pre-registration to day one of camp  How do we build trust in the idea of summer camp to those who might not understand it?
• What marketing techniques are being used in the business world that camps can leverage?
• What should we be asking in our end of season survey to most effectively target our advertising? 
• Many more great marketing nuggets!

What are you doing to tell your camp’s story this time of year? Tell us about it in the comments!
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Tool of the Week – Make Yourself a Better Camp Director

Travis: Board Game - “Welcome to...Your Perfect Home” - https://amzn.to/2UxqTie 

Amanda: “Getting Things Done” by David Allen - https://amzn.to/39B1XdS 

Jiné: Grammarly - https://grammarly.com/ 
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Your Hosts:

• Travis Allison, Summer Camp Consultant - CampHacker.TV, Founder at Go Camp Pro
• Jiné Andreozzi, Director of Operations, YMCA Camp Chingachgook
• Amanda Hinski, Chief Brand Experience Officer, Frost Valley YMCA

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