Is adland ignoring its climate impact?

The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment?

In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough.

Before we speak to Stephen, Campaign's journalists gather to discuss media's varying impact, what happens to agencies with fossil fuel clients, and AI's impact on the environment. Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis.

Coming up in the Campaign calendar:

Campaign Agency of the Year Global Awards deadline

Further reading:

Vodafone cuts media carbon footprint by a third

‘Reputational damage comes from hypocrisy’: why some agencies are pulling back from fossil fuel clients – and others are not

Half of adland believes advertising has negative environmental impact

No lights, cameras or action: how adland is adapting to production interruption

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