Show 96 - PharmaComms - Part 1

The first of two episodes recorded in partnership with PRWeek UK at their PharmaComms conference in London where we chatted with a number of speakers from the event. 1/ Rachel Royall, Communications Director UK Healthcare & Life Sciences, IBM - 'What does patient-centricity mean for communications?' 2/ Christian Marcoux, Senior Vice President, Global Communications, Ipsen - 'Corporate Relevance - why relevance is the new reputation' 3/ Avril Fudge, Communications and PR Lead EMENA, Accord Healthcare - 'Informing and equipping employees to become brand ambassadors' 4/ David Flynn, Head Of External Communications, Roche; Charlotte Davies, Head of Communications, Healthcare, Merck; Kristine Kelly, Head of Communications and Patient Advocacy, UK, Novartis - 'Innovation and regulation: how to master the balancing act of communications in Pharma'