On part 2 of this episode of the Buzzbubble: Kevin & Clara discuss the importance of creating personality that reflects the values of your brand with your chatbot to create a 1 to 1 authentic brand experience.
In this episode we explore the world of chatbots with Clara de Soto, co-founder of Reply.ai. We examine how chatbots work, and the huge opportunity for brands to make 1 to 1 connections with their consumers.
Kevin Kelly & Lee Nadler finish up their ride in the Mini Cooper Countryman discussing user generated content and using virtual reality and partnering with the NY Times & GE & google to do good and expose the world to Vr giving out 1 milllion pairs of cardboard VR goggles. Thanks again to Lee Nadler and the team at Mini of Manhattan.
Lee Nadler, Marketing Exec at Mini USA talks about how he got his start in the biz, choosing a smaller agency for all the right reasons and working on the launch internet provider Prodigy.
Our full-length interview with Terry Young, CEO of Sparks & Honey, to talk about their unique approach to building an authentic, conversational social identity that melds with the DNA of brands. He shares insights into the field, its current status, and its near future, providing a unique perspective on what defines a brand’s identity and helps them connect to consumers.
As we wrap up our interview with Terry Young of sparks & honey, we loosen up with Subjective Hardly Interesting Trivia, in which we touch on overused industry buzzwords, the true power of Miley Cyrus, crimes targeting Amazon Drones, and more.
We talk to Terry about working in an emerging space that is undergoing constant change and evolution, adapting to the landscape as it shifts, and utilizing new technologies to better keep pace with the rate of change.
As we look to the near future, Terry shares his thoughts on social media evolving into a component of a larger collaborative economy and the strategies of how brands currently are and may soon be managing their communications in the shifting modern landscape.
Terry talks about the challenges involved in staying on top of breaking trends and events in real time. He details the importance of having a process in place, including a 24/7 alert system and people who have defined roles and, not unlike a newsroom, are ready to spring into action when something breaks.
Posing the question of how exactly Terry characterizes his agency to clients accustomed with traditional and often outmoded models, he shares a bit about how the industry is evolving and requiring different and new services. He talks a bit about being an agency of relevance, and collaborating with other agencies to tie in his expertise to channels they may be managing.
We ask Terry to elaborate on his statement that Fortune 1000 Companies must begin moving toward a content and culture-based model as opposed to traditional campaign-centered marketing. He talks about the growing acceptance of this wisdom among CMOs, and shares some thoughts on how different new, conversational media types create greater relevance.
As our conversation continues, Terry talks about how they identify the DNA of a brand, finding the space between the brand’s own internalized identity and consumers’ perceptions of the brand in the marketplace. He touches on the point of brands creating authentic connections with others through using their content channels to pursue a higher purpose and serve causes they believe in.
As our conversation continues with Terry Young, CEO of Sparks & Honey, he speaks about the combination of software and individuals with specific expertise in identifying, tracking, and connecting with content in its early, pre-viral stages.
