Marketing Movies Interactively, Producing for Cable v NBC
Oct 26, 2009•30 min
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Episode description
This week, how Warner Brothers used interactive tricks to power a surprisingly strong opening weekend for Where the Wild Things Are. Plus television writer/producer Dan Harmon toiled in basic cable on Comedy Central and VH1. Now, as creator of NBC's Community he tells us how the game is different on a big broadcast network. And, as always, the Hollywood news banter.
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