The Business Reboot Podcast - podcast cover

The Business Reboot Podcast

The Business Rebootthebusinessreboot.com
The Business Reboot {podcast} is made for female entrepreneurs looking to grow, pivot, scale, and fall more in love with the BUSINESS of their business! After watching big names in creative industries walk away and close their doors over the last few years, we decided to get to the root of the problems so many entrepreneurs face. People were walking away because they were burnt out, overworked, and underwhelmed with the amount of time they were being given to enjoy the life they wanted outside of work. We realized that being a ”boss babe” and chasing 6 figures were meaningless pursuits unless you had clear direction on where you were going, were aligned in your purpose, could serve from a point of fullness, and had a chance to actually ENJOY the freedom that owning your own business can bring. So...we decided to change the narrative and lead women back to the way business COULD be done... We are Melissa Pepin and Corry Frazier and we will gladly pour you a cup of coffee (or a fresh cocktail...you choose!) and make you laugh while inviting you into conversations about growing your business in a way that feels authentic and creates lasting impact. We’re pulling back the curtain of entrepreneurship and showing you how to fight for your worth while creating stellar client experiences, building communities on your social platforms, outsourcing, mastering the hard things (like taxes and contracts), and so much more! We are leaving no stone unturned and can’t wait for you to have a seat at our table!

Episodes

132. Creating a Product That Has Never Existed Before with Scout Brisson, CEO of De Soi

Corry and Melissa chat with Scout Brisson, CEO of De Soi, a fast-growing non-alcoholic beverage company co-founded by Katy Perry and Morgan McLachlan. Scout shares her unlikely journey from studying pre-med at MIT to leading De Soi and touches on leadership, decision-making and productivity, and shares a leadership superpower: the one question you can always ask to reduce decision fatigue. Connect with Scout online: Instagram: scoutbrisson LinkedIn: Scout Brisson Learn more about De Soi: Website...

Mar 05, 202535 min

131. Your Dream Client Isn't Psychic

You could be the best in the world at what you do and not sell a thing. The reason is simple: if people don’t understand what you do, they won’t buy from you. Corry and Melissa explain that people don’t buy from the best; they buy from the first person to offer a clear solution to their problem. Learn how to avoid vague messaging and begin communicating in a simple, direct way that will take your business to the next level! Schedule a discovery call with us! Join our BUILT workshop series. Visit...

Feb 26, 202528 min

130. No One Cares About Your Pivot Unless It Works

In a world filled with social media updates, it's easy to feel like you have to announce every little thing you do in your business. But sometimes the best strategy to stay quiet until your success speaks for itself. Corry and Melissa explain when to make announcements (and when not to), and discuss how to leverage those quiet changes for maximum impact. Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have The Business Reboot right in ...

Feb 19, 202526 min

129. Done with DIY: Why It's Time To Hire An Expert

Maybe you’ve been there – trying to manage every aspect of your business because you think you have to. Here’s the thing: even if you can somehow make it work, you’re actually limiting your business growth. Corry and Melissa share their own journey of learning to outsource, and discuss how to grow your business without losing your sanity. Learn how to hand off work to experts and focus on what you do best – all without losing touch with the ins and outs of your business! Schedule a discovery cal...

Feb 12, 202527 min

128. Creating Copy that Stops the Scroll with Linda Melone

Have you ever wondered how to get people to stop scrolling and pay attention? Corry and Melissa sit down with expert copywriter Linda Melone to talk about the lessons she has learned working with top publications like MSN Health, Time, Shape, and the HuffPost. Linda shares her own process for creating effective copy and explains the right (and wrong) way to use AI in your creative process. Connect with Linda online: LinkedIn: Linda Melone Website: thecopyworx.com Podcast: High Conversion Health ...

Feb 05, 202544 min

127. Confidence Chronicles Series: The Watch Me Effect

How do you react when someone tells you that you won't succeed? Corry and Melissa wrap up the Confidence Chronicles series by sharing how they turn self-doubt into boldness – they call it the “Watch Me” Effect . Learn how to overcome negativity and rise to the occasion, remembering who you are and what you are capable of. This simple principle could be your key to business success! Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have T...

Jan 29, 202539 min

126. Confidence Chronicles Series: Taking Action on Expansion with Sarah McAffry

Corry and Melissa chat with Sarah McAffry, founder and owner of Statemint, about how she transitioned from teaching high school English to launching a successful consignment business with 23 locations. She shares her journey of overcoming the fear of failure, embracing risk, and learning to follow her gut. Her story will inspire you to pursue your own business dreams with confidence! Find Sarah online: Personal Instagram: sarahmcaffry Statemint Instagram: statemintfranchising Website: statemintc...

Jan 22, 202538 min

125. Confidence Chronicles Series: Productivity in Life & Business

You know that feeling you get when you absolutely nail your to-do list? Corry and Melissa share their tried-and-true strategies to make those days your norm. Learn practical tips to improve your productivity, say no to things that don’t move the needle, and boost your confidence in life and business. Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have The Business Reboot right in your inbox? Join our community here. The Business Reboo...

Jan 15, 202520 min

124. Confidence Chronicles Series: Mindset & Confidence

If you’ve ever dealt with imposter syndrome, you know that your frame of mind can make or break your business. In this candid (and hilarious) conversation, Corry and Melissa kick off the new Confidence Chronicles series with personal stories and practical tips to fix your mindset. Prepare to laugh as you find the courage to be visible and start the New Year on the right foot! Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have The Bus...

Jan 08, 202530 min

123. Dump The Purse: Simplify To Amplify

Does the thought of hitting the ground running in the New Year give you a stomachache? Corry and Melissa discuss the essential skill of pausing, reflecting and planning so that you can offer your best to those you serve. Learn to prioritize your well-being, streamline your offers, and simplify your life to elevate your business in 2025! Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have The Business Reboot right in your inbox? Join o...

Jan 01, 202530 min

122. Creating Businesses in Your Second Season of Life Replay

If you’re over 40, you might think it’s too late to start a business. Not so fast! In this replay, Corry and Melissa explain that you, a second season entrepreneur, actually have a secret weapon: you’re experienced, resilient and wise. They share their own stories and give you practical tips for leveraging your second season to grow your business and make an impact. Schedule a discovery call with us Join our BUILT workshop series Visit the Business Reboot website Want to have The Business Reboot...

Dec 25, 202433 min

121. What Success Stories Are You Listening To? Replay

Success stories should come with a warning label: they may inspire you, but they can also lead you down the dark road of comparison. In this popular episode replay, Corry and Melissa show you how to find motivation in others’ accomplishments without falling into the comparison trap. Learn to listen to the right stories and discover your unique path to business success! Schedule a discovery call with us! Join our BUILT workshop series Visit the Business Reboot website Want to have The Business Re...

Dec 18, 202424 min

120. Learn How To Shake A Damn Hand Replay

If the thought of attending an in-person networking event makes your stomach turn, this popular episode replay is for you. Whether you’re an introvert or extrovert, Corry and Melissa share personal experiences and practical tips that will help you leverage the power of genuine connection to grow your business. And yes, they will literally teach you how to shake a damn hand! Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have The Busin...

Dec 11, 202428 min

119. Boosting Confidence with Video Marketing with Natasha Pierre

Think you don’t have what it takes to succeed with video content? Think again! Natasha Pierre, video marketing expert and host of the Shine Online podcast, shares simple ways you can leverage videos for business growth, whatever your comfort or skill level. Corry, Melissa and Natasha share personal stories and discuss boosting your confidence on camera, batching content, building email lists, and more. Find Natasha online: Instagram: shinewithnatasha YouTube: Shine With Natasha Website: shinewit...

Dec 04, 202445 min

118. Make Web Design and SEO Serve You with Jess Freeman

Corry and Melissa sit down with web design expert Jess Freeman to discuss the million-dollar question: how to make a website that actually works for your business. Jess breaks down the keys of effective web design and gives a crash course on SEO, possibly the most important element of a successful site. If you are looking to level up your online presence, this episode is for you! Find Jess online: Website: jesscreatives.com Podcast: BrandWhys YouTube: Jess Creatives Instagram: jesscreatives Sche...

Nov 27, 202450 min

117. Capacity for Growth: The Key to Scaling Your Business Successfully

If you’ve been running your business for some time now, you know that eventually you hit a “growth ceiling.” Here’s the thing: the only person who can break that barrier is you. To truly scale your business, you need to change your mindset and establish systems that will allow you to focus on what you do best. Corry and Melissa have been there, and are here to help with several powerful ways you can unlock your potential and break through that entrepreneurial ceiling. Schedule a discovery call w...

Nov 20, 202423 min

116. Time Management and Work Life Balance with Anna Dearmon Kornick

Corry and Melissa chat with time management coach Anna Dearmon Kornick to discuss the challenge of balancing work, life, and everything in between. Anna shares her journey from being habitually late to mastering time management, and offers actionable tips to help you take control of your schedule. If you’re looking to avoid the overwhelm and boost productivity, this episode is for you! Podcast: It’s About Time Free Video Course: Blueprint to Balance Instagram: @annadkornick Website: annadkornick...

Nov 13, 202438 min

115. The Puzzle Piece That's Stopping You From Having A Successful Business

Do you ever feel like running a business is like putting together a puzzle with a piece missing? Corry and Melissa explain how looking at your business like a home is much more helpful: first build the foundation, and then fill out the details that make it unique. Learn 10 keys for building a solid foundation for your business, from your brand identity to your marketing strategy, and prepare to elevate your business to the next level! Schedule a discovery call with us! Join our BUILT workshop se...

Nov 06, 202433 min

114. Relationship Building on LinkedIn with Cassandra Thompson

LinkedIn expert Cassandra Thompson joins Corry and Melissa to discuss all things relationships on the wealthiest social network! Learn how to build genuine relationships and transform your business connections on LinkedIn - all without making a single “cold call.” There's knowledge for anyone, whether you're already landing sales or you are preparing for that first step. Connect with Cassandra: Website: cassthompson.com LinkedIn: Cass Thompson Instagram: HelloCassThompson YouTube: Cass Thompson ...

Oct 30, 202441 min

113. Black Friday Ready: Essential Tips for Early Business Prep

The key to success on Black Friday isn’t always offering discounts! Corry and Melissa discuss the art of boosting sales with high-value, limited offers, and give you the tools for the most profitable time of the year. Grab your coffee and notepad as Corry and Melissa share their own personal stories and the insights they have learned from decades of experience in business. Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have The Busine...

Oct 23, 202425 min

112. Why Podcasting Reigns Supreme as the Ultimate Long-Form Content | Replay from The Podcast Babes

Anne Claessen, host of The Podcast Babes , brought on Corry and Melissa to discuss their journey of creating the Business Reboot Podcast and how the show has evolved over the past two years. They share their secrets to building a successful podcast, including consistency, authenticity, and keeping it fun, and explain how podcasting is a key element in their business strategy. Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have The Bus...

Oct 16, 202428 min

111. Stepping Up Your Leadership and Building a Team with Linda M. Perry

Linda M. Perry joins Corry and Melissa for an unfiltered conversion about leadership, team building, and overcoming ‘head trash’ in business. Linda shares about her career shift from a criminal defense attorney to a mindset coach and business strategist, and gives timely advice on how to build healthy teams. Don't miss her insights on how to work productively with people of all age groups! Find Linda online: Website: lindamperry.com Instagram: @linda.m.perry LinkedIn: Linda Perry Schedule a disc...

Oct 09, 202442 min

110. Where to Spend the Marketing Budget in Your Business

Deciding where to spend your marketing time and money is a big decision! Corry and Melissa have tips to help you make the biggest bang for your buck, pulled from their knowledge and expertise. Tune in to learn about data-driven decisions, seasonal campaigns, social media marketing and more to finish Q4 stronger than ever! Schedule a discovery call with us! Join our BUILT workshop series. Visit the Business Reboot website Want to have The Business Reboot right in your inbox? Join our community he...

Oct 02, 202429 min

109. Second Act Success: Turning Past Experience into Entrepreneurial Gold

It’s never too late to get started in your entrepreneurial journey! In fact, your life experiences are the very thing that will give you clarity and set you up for business success. Corry and Melissa dive into their own journey, share stories from their clients, and discuss how to build a successful business whatever your professional background may be. Ready to turn your side hustle into a six-figure dream? Tune in! Schedule a discovery call with us! Join our BUILT workshop series. Visit the Bu...

Sep 25, 202432 min

108. Time Management: The Value of Unplugging w/ Hannah Brencher

Do you feel exhausted by the constant noise of today’s hyper-connected world? If so, this episode is for you! Join Corry and Melissa as they chat with author and personal friend Hannah Brencher about how unplugging can reawaken your sense of purpose and transform your life and business. Prepare to hear about Hannah’s personal journey, get the inside scoop on her new book, The Unplugged Hours , and learn about our upcoming book club! Order Hannah’s new book, The Unplugged Hours, here . Find Hanna...

Sep 18, 202443 min

107. Trending or Tricky: How to Evaluate New Strategies

The internet is full of “experts” who promise quick success if you follow their tricks and tips, but how can you if they’re legit? In today’s episode of The Business Reboot Podcast, Corry and Melissa discuss how you can establish a successful business strategy that embraces current trends while avoiding tricky scams. From research and trend analysis to consulting industry experts, they break down how you can make data-driven decisions that will truly boost your business! Schedule a discovery cal...

Sep 11, 202422 min

106. No BS Sales: Mastering the Psychology of Selling

“Sales” isn't a dirty word! Your business exists to serve a need and produce delight in your customers and you need you embrace sales as a way to genuinely connect with your target audience. In this episode, Corry and Melissa share a painful BS sales experience and the lessons they learned from it. Prepare to laugh as you learn some practical tips about how to generate sales in a natural and authentic way! Schedule a discovery call: https://calendly.com/thebusinessreboot Join our BUILT workshop ...

Sep 04, 202427 min

105. Corry Frazier and Melissa Pepin | Replay from the Carolina Women's Collective Podcast

Corry and Melissa guested on the Carolina Women's Collective podcast with Booth Parker, sharing their stories and laughs. Enjoy this episode where your business coaches get to be on the other end of the interview and have a blast doing it! Read about the Carolina Women's Collective Summit here ! Listen to the Carolina Women's Collective Podcast here . Find events and resources on the Carolina Women's Collective website The Carolina Women's Collective on social: Instagram: @carolinawomenscollecti...

Aug 28, 202451 min

104. Turning Setbacks into Success: How Business Failures Prepare You for the Next Chapter

How can setbacks can prepare you for the next chapter? Corry and Melissa take you from confusion and frustration to powerful reflection and new action, sharing tips on building resilience and pivoting with some fun examples from big businesses you've heard of. Everyone needs some help along the journey, so start here! Schedule a discovery call with us ! Join our BUILT workshop series . The Business Reboot website is here Want to have The Business Reboot right in your inbox? Join our community he...

Aug 21, 202429 min

103. How To Stay Excited About Your Business

Your business coaches Corry and Melissa show you all the practical strategies to keep the excitement and passion alive in your business. Identifying and preveneting burnout, the importance of reconnecting with your mission, and setting boundaries for a balanced work life are all pieces of wisdom from their own experiences to share you with. Reignite your love for what you do, and find ways around and out of burnout! Schedule a discovery call with us ! Join our BUILT workshop series . The Busines...

Aug 14, 202429 min