The Business of Beverages

Ben Witte is the founder & CEO of Recess, a better-for-you beverage brand that I can *actually* stand behind as a Registered Dietitian (!!!).  On today’s episode, we discuss: 

• The state of “better-for-you” food & beverage products: How Recess has approached brand positioning differently from other brands in the category by prioritizing & perfecting their product, first and foremost, & focusing on evidence-based claims vs. social media trends & CPG fads. 

• Going to market with Recess: From product ingredient sourcing & supply chain to direct-to-consumer sales & top of funnel marketing, we discuss how the concept for Recess was born & ultimately, how this business grew since inception in 2016. 

• CBD beverages & the non-alcoholic beverage space: What’s happening in each of these sub- sectors? What accounts for the massive rise in consumer  interest for each of these product categories, and how does Recess differentiate itself from others in these increasingly crowded corners of the market? What does Recess do differently from a product development standpoint, and how does Recess’ supply chain play a front-and-center role in determining product marketing & health claims? 

• Trend forecasting for 2024: What are the biggest up & coming food, nutrition & wellness trends for better-for-you brands in the CPG space? Ben & I start scratching the surface & begin  to answer this BIG question  as we near the end of the year.

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**Advice provided on this podcast should not replace medical advice provided by your physician.