Inside CPG Wellness Branding: Strategy, Storytelling & Creating Real Impact with Stevi Gable Carr

This week on The Business of Wellness, I’m joined by Stevi Gable Carr, Founder & CEO of WISe Wellness Guild, to talk all things CPG wellness branding — what works, what doesn’t, and what it actually takes to create real impact in this space.

Stevi shares how WISe has become a trusted partner to brands like Kroger and P&G, helping them go beyond the buzzwords to build community, credibility, and meaningful engagement through wellness. From brand strategy and consumer insights to storytelling that resonates (and doesn’t just ride a trend), this conversation is packed with insights for anyone building—or rethinking—a wellness brand in 2025.

We also talk about WellNXT, the national movement Stevi co-founded to bring wellness back to real life through in-person events and connection-first activations.

If you work in brand marketing, consumer goods, wellness, or media—or you're just trying to cut through the noise—this one’s for you.

Timestamps:

0:00 Introduction to Wellness and Personal Journey

02:47 The Intersection of Brand and Product

05:50 Fear-Driven Marketing and Consumerism

09:04 The Fundamentals of Wellness

12:03 The Audacity to Live by Your Design

15:06 Navigating Leadership and Expectations

17:53 The Importance of Prioritization

21:00 The Three Rs of Resilience

23:51 Relighting Your Spark

27:04 Current Trends in the Wellness Landscape

36:18 The Seed Oil Debate and Market Responses

37:13 Brand Strategies: Unilever vs. PepsiCo

40:13 Building Trust in Wellness Brands

41:49 Retailers and Consumer Accountability

44:21 The Role of Community in Wellness

47:12 Tailoring Wellness to Community Needs

51:30 Generational Differences in Wellness Needs

56:09 The Intersection of Wellness and Arts

01:02:20 Starting a Wellness Brand: Key Considerations

Keywords:

wellness, branding, marketing, resilience, leadership, consumerism, self-care, health, personal development, strategy, seed oils, wellness brands, Unilever, PepsiCo, consumer trust, community wellness, generational wellness, arts and wellness, wellness brand strategy, optimization in wellness

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