How to Disrupt a Billion-Dollar Industry

My guest today is Susie Hewson, Founder and CEO of Natracare, the world’s first brand of organic and natural period products founded in 1989. Susie disrupted a billion-dollar industry by bringing her first product to market. Now in her 70’s, Susie continues to steer the ship of her 30 year old global brand, advocate for best manufacturing practices in personal care products, and champion science-based strategies for creating efficacious and sustainable solutions for today’s consumer. 

We discuss: 

• What you need to know about plastics in personal care products: Why Susie’s dedicated her professional life to creating products she can stand behind from a personal health & sustainability standpoint 

• What it means to be a mission-based company in 2024: Why purpose is integral to brand identity in consumer products

• Starting out as a female founder in the 1980’s & ‘90’s: What motivated Susie to continue pursuing her mission of changing product development for period products, and her experience securing funding, expanding the company, and expediting business growth 

• Marketing and distribution before social media: How Susie raised awareness & gained visibility for her products before content marketing existed

• Trends in the sustainability space: The difference between a flash-in-the-pan marketing trend vs. a category disruption

•  Why age can be an asset as a business leader 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

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**Advice on this podcast should not replace medical advice provided by your physician.