How the Rise of Ozempic Will Affect the Food Industry

Today I’m deep-diving on all things GLP-1 agonist medications and forecasting their impact on the CPG food and beverage industry for 2024 and beyond. Specifically, I discuss: 

• How GLP-1’s change individuals’ food preferences, overall intake, and alter taste perception 

• How the rise of GLP-1’s as the pharmaceutical industry’s “blockbuster” might affect the food industry in the short and long-term, and how food companies could start to approach this topic as they prepare their product roadmaps for the future

• What are some specific concerns among individuals taking GLP-1’s as it relates to food and beverage products, and their own personal tolerance to specific foods in light of medication side effects?

• GLP-1’s and early satiety: We discuss how the medications create feelings of early satiety– what this means for practitioners, how this affects individual patients, and how the MNT for GERD and early satiety may be beneficial when considering / seeking to understand this patient population more effectively

• Alcohol, coffee, single-serve convenience foods, sugar-sweetened beverages, tomato-based products, eggs, veggies and fruit, and high saturated fat, high refined carb food products– what do all of these products have in common, and which ones of these will be better tolerated by individuals taking GLP-1’s vs. not

• Side effects of GLP-1’s that affect diet and lifestyle, and how these translate to CPG foo and beverage industries and product roadmaps/financial forecasting 

• My most fascinating finding of all: How tolerance to GLP-1 medications may be promoted through nutrition education & adopting diet & lifestyle shifts BEFORE STARTING the medication vs. referring to a dietitian/receiving nutrition education AFTER starting a GLP-1. I talk about why the lack of nutrition education & counseling may be affecting medication tolerance and ultimately, affecting a patient’s ability to adhere to the medication long-term due to diet-related side effects.

• The foods & beverages NOT AFFECTED by GLP-1’s that still demand attention for the sake of helping individuals achieve better cardiometabolic health. 

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🎙️Krispy Kreme article from Forbes

🎙️Are GLP-1’s the root cause of consumer shopping shifts? WaPo thinks so (but I’m not sold)

Advice provided on this podcast should not replace medical advice provided by your physician.