Better Sleep Starts Here
Episode description
Kathrin Hamm is the CEO & founder of Bearaby, a sustainable, beautifully crafted & hyper-functional weighted blanket that’s designed to promote better sleep quality & longer sleep duration.
We discuss:
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A personal quest for better rest: How it led her to exploring the world of textiles & consumer products, and how Kathrin’s role at the World Bank influenced her founder’s journey
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The triumphs and challenges of developing a DTC product: What she wished she’d known sooner, and where she found small wins along the way
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Product design & technology vs. brand & marketing: Kathrin’s preference for one vs. the other, and what she’s learned about both in launching Bearaby
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Defining sustainability & functional design for today’s consumer: What she’s learned thus far, and what every/all founders in similar spaces and sectors of the wellness industry should know about developing and scaling a consumer product in 2023 and beyond
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Trend forecasting: What’s ahead in the wellness industry for 2024+
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**Advice provided on this podcast should not replace medical advice provided by your physician.