This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determining the purpose and format of a podcast Common mistakes and red flags when starting a podcast Strategies for promoting and repurposing podcast content...
Jul 29, 2025•42 min
The episode explores the intersection of design and marketing, emphasizing the importance of visual communication that drives business outcomes rather than just aesthetic appeal. A. Lee Judge and guest Jim MacLeod, author of The Visual Marketer, discuss how marketers can leverage design principles and professional tools to create visuals that are both effective and aligned with business goals. The role of design in driving marketing outcomes Differences between art and design in business context...
Jul 22, 2025•23 min•Ep. 76
The episode explores how B2B professionals can strategically use LinkedIn to build authentic engagement, optimize their profiles, and leverage AI to enhance content creation and visibility. Lee Judge and guest Neal Schaffer dive into the nuances of LinkedIn's evolving features, including newsletters, carousels, and video, while emphasizing the importance of intentionality and audience alignment in content strategy. Optimizing LinkedIn profiles for alignment with current goals and audience Using ...
Jul 15, 2025•48 min•Ep. 75
The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategy The power of a unified sales and marketing narrative Challenges in measuring marketing an...
Jul 08, 2025•44 min•Ep. 74
Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They also discuss the importance of building brand awareness, aligning marketing with revenue goals, and using AI to enhance research and content creation. The critical role of clean data in powering AI for marketing Building brand awareness to drive top-of-funnel growth Creating dashboa...
Jun 17, 2025•34 min•Ep. 73
The episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer understanding, and collaboration with sales. Lee Judge and guest Mary Keough discuss the importance of customer-centric content, the limitations of attribution in modern marketing, and how marketers can adapt to AI and shifting buyer behaviors. Differences in marketing strategies across industries and personas The evolving role of AI and the importa...
Jun 10, 2025•30 min•Ep. 72
The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environments, emphasizing the need for marketers to align their efforts with business outcomes rather than vanity metrics. Transition from traditional SEO to fu...
Jun 08, 2025•43 min•Ep. 71
Jennifer Jurgens , CEO of 1BoldStep, shares how to reframe marketing as a core revenue function by focusing on measurable outcomes, fixing funnel bottlenecks, and driving customer retention. From aligning with sales to applying Lean principles across the revenue cycle, Jennifer explains what it really takes to prove marketing’s value and earn a permanent seat at the table. Conversation points: Why the marketing-to-sales handoff is where growth stalls The bowtie funnel: A smarter model for modern...
May 13, 2025•29 min•Ep. 70
In this special internal episode, A. Lee Judge and Marc Raco from Content Monsta unpack how companies can build content engines that deliver consistent visibility, authority, and demand—without burning out their teams. They reveal why framing matters when selling marketing initiatives internally, how to build a content engine from expert conversations, resulting in multiple formats and a steady cadence of content creation. Conversation points: The difference between a content engine and a visibi...
May 06, 2025•27 min•Ep. 69
Pam Didner , B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers. She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive. If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential. Conversation points: Why p...
Apr 29, 2025•32 min•Ep. 68
Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage. Drawing from his latest book Audacious , Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpO It’s about finding your edge as a human. Conversation points: Why “competence” is ...
Apr 22, 2025•35 min•Ep. 67
Drew Neisser , author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment. From building pricing power to reshaping internal messaging, Drew explains how today’s marketing leaders can do more than drive leads—they can shape strategy, revenue, and long-term brand value. Conversation points: Ho...
Apr 15, 2025•37 min•Ep. 66
Nancy Harhut , author of Using Behavioral Science in Marketing , breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions. From the power of social proof to the influence of scarcity and authority, Nancy shares how behavioral science can make your marketing more persuasive, effective, and profitable. Conversation points...
Apr 01, 2025•33 min•Ep. 65
Joe Pulizzi , the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs. He also explores why most companies underutilize their employees as brand advocates, how to diversify revenue streams, and the biggest missed opportunities in content marketing righ...
Mar 25, 2025•30 min•Ep. 64
Sandy Carter , COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum and beyond. She also dives into AI-powered agents, the evolution of marketing automation, and why marketers need to adapt quickly to stay ahead in a...
Mar 18, 2025•44 min•Ep. 63
B2B buyers are changing, and trust in brands is at an all-time low. Aaron Hassen , co-founder of AH Marketing, breaks down why traditional marketing strategies are failing and what businesses must do to stay relevant. From building bold brands to navigating the shift toward informal, trust-driven engagement, Aaron shares insights on what it takes to capture attention and create demand. He explores why businesses struggle to balance brand and demand generation, how executives consume content more...
Mar 11, 2025•30 min•Ep. 62
Marcus Sheridan , author of They Ask, You Answer , breaks down the evolution of content marketing and why trust is the ultimate competitive advantage. From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real business growth. He explains why traditional sales tactics are failing, how buyer behavior has changed, and what companies must do to stay ahead. He also s...
Mar 04, 2025•52 min•Ep. 61
AJ Wilcox , founder of B2Linked, breaks down the complexities of LinkedIn advertising and shares expert insights on making the platform work for your business. As one of the world’s top LinkedIn Ads specialists, AJ shares solutions to the challenges of high costs, targeting the right audience, and structuring campaigns for maximum ROI. From understanding LinkedIn’s unique ad ecosystem to building multi-stage funnels that nurture leads effectively, this episode is packed with actionable strategie...
Feb 25, 2025•34 min•Ep. 60
Wil Reynolds , founder of SEER Interactive, gets real on the rapidly evolving landscape of digital marketing. Wil shares his unique perspective on navigating the AI revolution, the importance of continuous learning, and why marketers need to adapt quickly to survive. From practical advice on mastering LLMs (Large Language Models) to building authentic influence through valuable content, this episode delivers actionable insights for marketing professionals at all levels. Wil also shares the inspi...
Feb 18, 2025•54 min•Ep. 59
Rand Fishkin , founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing. From the concept of "zero-click marketing" to why traditional traffic-focused metrics are becoming less relevant in today's digital landscape, the conversation explores how major platforms are keeping users within their ecosystems, making it harder to drive external traffic, and why marketers need to adapt their strategies accordingly. Fishkin also discusses SparkToro's approach...
Feb 11, 2025•27 min•Ep. 58
In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled. Conversation points: Tips to improve podcast reach and audience e...
Jun 29, 2023•1 hr 2 min•Ep. 57
In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world. Gini gives additional insight into marketing, public relations, digital media, and the PESO model. Conversation points: PR vs Marketing - Is there a difference in a digital landscape? Proving PR and Marketing efforts in the bottom line Video and Podcasting - Strong digital comms tools for businesse...
Jan 12, 2023•32 min•Ep. 56
In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies. Darrell gives additional insight into marketing, sales, and business strategies. Conversation points: The concept of “full-service” marketing agencies Growth Marketing as a service niche Interesting Marketing Strategies Small businesses becoming more digital and automated Local marketing and its difference from corporate/global marketing A. Lee Judge is the host of The Busin...
Nov 24, 2022•49 min•Ep. 55
In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing. Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production. Conversation points: Levels of Enterprise Video Platforms When to a...
Nov 10, 2022•43 min•Ep. 54
In this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development. Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value. Conversation points: How has your generosity in educating your audience translated into business value? From a content marketing and web development standpoint - what do you say when you see...
Oct 27, 2022•36 min•Ep. 53
In this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more. Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology. Conversation points: Web analytics (SEO, GA4, Cookieless web) Updating existing content (what are key points to hit, what not to touch) Web3 Epic Content Marketing book and what to expect A. Lee Judge is the host of The Business of Marketing podcast . Please fol...
Oct 06, 2022•46 min•Ep. 52
In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience. Chris gives additional insight into branding, sales, marketing, and corporate leadership. Chris also shares how companies can better align the strategies of the board room with the daily execution at the front lines. Conversation points: Can you give us your definition of the front line and how it relates to the customer experience and marketing? When a compan...
Sep 29, 2022•31 min•Ep. 51
In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective. Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research. Conversation points: On the Nendo website, it says that “Nendo started from a desire to see a gap fulfilled - Insights published about Africans by Af...
Sep 22, 2022•51 min•Ep. 50
In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly. Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting. Conversation points: What is the story behind your choice to focus on a particular industry? From the standpoint of a marketer looking to hire an agency for ...
Sep 15, 2022•39 min•Ep. 49
In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy. Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York. Conversation points: Betwe...
Sep 08, 2022•44 min•Ep. 48
