The Business of Good - podcast cover

The Business of Good

Jan Ditchfieldjanditchfield.co

Build a business that cares for the world as much as you do. The Business of Good is the go-to podcast for purpose-driven entrepreneurs, nonprofit leaders, and fundraisers who want to grow their revenue, expand their impact, and lead with integrity. Hosted by award-winning business strategist and modern-day philanthropist Jan Ditchfield, each episode shares real stories and proven strategies for purpose-led growth, ethical marketing, and creating a legacy you’re proud of. Whether you’re just starting out, scaling your vision, or redefining success on your own terms, you’ll find the tools, inspiration, and community to build a business—and a life—that gives back every day. Subscribe and join the next generation of leaders using their work to change the world.

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Episodes

052: Why LinkedIn Is the Secret Growth Tool You’ve Been Ignoring (and How to Finally Use It)

You’ve probably been told that Instagram is where you have to be, or that TikTok is the only way to grow fast. But what if the real secret to visibility, authority, and opportunities is sitting right under your nose… on LinkedIn? I used to think LinkedIn was just for résumés and recruiters—but today, it’s one of the most powerful places to grow your business and get noticed as a thought leader. And the best part? Only 1% of users are creating content there, which means the lane is wide open for ...

Aug 26, 202523 minSeason 3Ep. 52

051: Why You Should Join a Mastermind

If you’ve ever wondered whether a mastermind could really move the needle in your business—this episode is for you. I’m pulling back the curtain on what masterminds are, why they matter, and how they’ve shaped both my own journey as a participant and as the leader of Legacy, my mastermind for purpose-driven entrepreneurs. You’ll hear the founder story behind Legacy, the unique way it blends mentorship with peer support, and how being in the right room can change everything about the way you lead...

Aug 19, 202516 minSeason 3Ep. 51

050: Steal My 20-Minute Business Check-In to Finish the Year Strong

If you’ve been feeling the end of summer slump or wondering how to make the last few months of the year really count, this episode is your quick reset button. August is the perfect time to step back, breathe, and make sure you’re focused on the things that will actually move the needle. In this episode, I’m sharing my go-to 20-minute business check-in — the exact review I use to see what’s working, what’s not, and where my energy needs to go next. We’ll walk through the four core areas you need ...

Aug 12, 202516 minSeason 3Ep. 50

049: You Don’t Need Millions to Make a Difference

What comes to mind when you hear the word philanthropy ? If your brain goes straight to billionaires, black-tie galas, or foundations with marble walls... you’re not alone. But that version of philanthropy? It’s outdated—and it’s holding too many of us back from stepping into the impact we’re meant to make. In this episode, I’m breaking down what modern-day philanthropy really looks like—and how to start living it, even if you’re early in your business, operating on a tight budget, or still figu...

Aug 05, 202515 minSeason 3Ep. 49

048: The Beginning of Something Bigger: A New Chapter for TBOG

After sharing the story behind my evolution on my last episode, the questions started rolling in—DMs, emails, voice notes. “Are you still working with entrepreneurs?” “Is this just for nonprofits now?” “What’s actually changing?” In this episode, I’m answering all of it. I’m walking you through the next chapter of my business—what’s changing, what’s staying the same, and how I’m expanding to serve both purpose-driven entrepreneurs and nonprofit leaders in a way that feels more aligned, more stra...

Jul 31, 202521 minSeason 3Ep. 48

047: Announcement Episode! 📢 I’m Finally Saying This Out Loud

Something’s been shifting behind the scenes… and today, I’m finally putting words to it. In this episode, I’m sharing the real story behind the pivot I’m making in my business—the moment that sparked it, the deeper reason behind it, and how it’s going to help you build a more sustainable, purpose-driven business that gives back. If you’ve ever felt like something was missing in the work you do—or you’ve been craving more impact, more alignment, and more meaning—this is the episode I made for you...

Jul 29, 202512 minSeason 3Ep. 47

046: What She Learned About Money, Worth, and Walking Away From a Career That No Longer Fit

What happens when you’ve spent your whole career doing meaningful work… but you’re still underpaid, undervalued, and quietly burning out? This week, I’m joined by Kim Kiel—a brand voice expert, copy coach, and former nonprofit pro who walked away from a 20-year mission-driven career to start something of her own. At 42, with two young kids and no plan B, Kim left the “safe” path. What followed was a powerful unlearning of everything she’d been taught about money, worth, and what it means to be o...

Jul 24, 202541 minSeason 3Ep. 46

045: What No One Tells You About Starting a Nonprofit (But Should)

If you’ve ever felt called to create real change in the world—but ended up overwhelmed, burned out, or unsure of where to start—this episode is for you. I’m pulling back the curtain on what it actually takes to lead with purpose. Because after founding three nonprofits and raising millions for causes I believe in, I can tell you this with certainty: passion isn’t enough. In this episode, I’m sharing the five biggest lessons I learned from nonprofit life that shaped how I lead, how I build, and h...

Jul 22, 202512 minSeason 3Ep. 45

044: Hate Writing Sales Copy? Here’s a Better Way to Do It

Hate writing sales copy? You’re not alone. For a lot of purpose-driven entrepreneurs, writing a sales page feels like stepping into someone else’s shoes—and not in a good way. The language feels forced. The tone doesn’t sound like you. And somewhere in the back of your mind, you’re wondering… Do I really have to use these tactics to make a sale? In this episode, we’re flipping the script on everything you think you have to do when it comes to selling. I’m joined by expert conversion copywriter a...

Jul 17, 202538 minSeason 3Ep. 44

043: What I’m Doing Differently on Social Media (And It’s Working)

Feeling exhausted by the pressure to show up perfectly on Instagram? This episode will feel like a deep exhale. This summer, I’m sharing shorter solo episodes with actionable ideas you can implement quickly—because the season is busy enough without adding more to your plate. Today, I’m taking you behind the scenes of my own social media shift... why I’ve stopped treating my feed like a storefront, how I’m returning to storytelling and transparency, and what’s actually working better now that I’m...

Jul 15, 202514 minSeason 3Ep. 43

042: The Secret to Creating a Course You’re Proud to Sell

You care about making a difference through your business—and the courses you create are part of that mission. But what happens when something that should feel exciting starts to feel heavy, overwhelming, or misaligned? In this episode, I’m joined by online course strategist Shannon Boyer to talk about the secret to creating a course you’re actually proud to sell. Because it’s not just about what you teach. It’s about why you’re teaching it—and how you build it in a way that supports your student...

Jul 10, 202543 minSeason 3Ep. 42

041: The 3 Sales Tactics I’ll Never Teach You (and Why)

If you’ve ever felt that tight, uneasy feeling when someone tries to push you into buying—this episode will help you understand exactly why. This summer, I’m sharing shorter solo episodes packed with actionable insights you can implement quickly—because the season is busy enough without more overwhelm. Today, I’m breaking down the three sales tactics I’ll never teach you—and why they quietly erode trust, create unnecessary pressure, and ultimately damage the relationships you’ve worked so hard t...

Jul 08, 202511 minSeason 3Ep. 41

040: Unlearning the Marriage Myths That Can Hold You Back with Monica Tanner

You’ve built something you’re proud of—but maybe, without even realizing it, you’ve been carrying relationship advice that doesn’t fit the life you’re building anymore. You care about making a difference through your business. You want your success to feel aligned—not just in your work, but in your marriage, too. And you’re ready to let go of the outdated rules that keep you small. That’s exactly why I invited Monica Tanner onto the show. She’s a relationship coach, intimacy expert, and the auth...

Jul 03, 202537 minSeason 3Ep. 40

039: 3 Ways to Fund Your Favourite Cause Without Sacrificing Profit

If you’ve ever worried that giving back will drain your bank account or derail your goals, this episode will help you breathe easier. This summer, I’m sharing shorter solo episodes packed with actionable ideas you can implement quickly—because the season is busy enough without more overwhelm. Today, I’m breaking down three simple, sustainable ways to fund the causes you care about— without sacrificing your profit. Because when your business is healthy, your impact can grow. You’ll learn how to c...

Jul 01, 202511 minSeason 3Ep. 39

038: She Turned Her Creativity into Profit and You Can Too

Have a creative spark you’d love to turn into a business — but no idea where to start (or how to do it without selling out)? This episode is your permission slip. I’m sitting down with one of my Legacy Mastermind students and a total creative force, Maude MacDonald — aka The Retro Quilter — to talk about what it really looks like to build a business around your art, your voice, and your joy . Over the past two years, I’ve had the privilege of watching Maude grow her creative brand from the insid...

Jun 26, 202538 minSeason 3Ep. 38

037: Why I’m Not Hustling Through Summer (And What I’m Doing Instead)

Tired of the hustle mindset that never takes a vacation? In this short solo episode, I’m sharing exactly how I’m approaching summer differently this year. If you’ve been feeling stretched thin—or like your business is running you—these 4 shifts are designed to bring you back to what matters. It’s not about doing less for the sake of it. It’s about doing what actually works for your life and your business. WHAT YOU’LL LEARN IN THIS EPISODE: ✅ Why I’m switching up my podcast format (and how it hel...

Jun 24, 202512 minSeason 3Ep. 37

036: The Surprising Way Body Image Affects Your Business with Lindsay Martens

You’ve heard that mindset matters in business — but what if it’s not your mindset holding you back… it’s how you feel in your body ? In this episode, I’m joined by Registered Dietitian and body image expert Lindsay Martens for a powerful conversation about the invisible pressure so many women in business are carrying. From visibility and confidence to pricing and burnout, we’re unpacking how body image impacts our ability to grow — and what it looks like to start building a business from self-tr...

Jun 19, 202537 minSeason 3Ep. 36

035: How I Turned My Fundraising Skills Into a Business That Gives Back

You care deeply about the work you do - but if you’re coming from the nonprofit world, you might be feeling stretched thin, underpaid, and wondering if there’s a better way to make the difference you’re here to make. In this episode, I’m sharing the story of how I left a 20+ year career in fundraising and nonprofit leadership to build a business that still puts purpose first— but also pays me well, protects my energy, and allows me to serve in a bigger way. If you’ve ever wondered whether your s...

Jun 17, 202520 minSeason 3Ep. 35

034: How to Choose the Right Charity to Support with Your Business featuring Emily Bocking

You want to give back through your business - but when it comes to choosing a charity, you feel a little… stuck. How do you know which organizations are actually making a difference? What should you look for before you donate? And what if you accidentally support something that looks good but isn’t aligned with your values? If you’ve ever asked those questions (quietly or out loud), you’re not alone... and this episode is for you. I’m joined by the brilliant Emily K. Bocking, a bold and ethical ...

Jun 12, 202536 minSeason 3Ep. 34

033: Why I Brought Back My Signature Course (and How It Can Help You Grow with Purpose)

You’ve built something you’re proud of—but deep down, you know something’s still missing. You care about making a difference through your business. You want to be seen for the work you actually care about. And you’re ready to grow in a way that finally feels aligned. That’s exactly why I brought back my signature course— with a whole new name, fresh updates, and a bigger mission behind it. In this episode, I’m pulling back the curtain on why Impact Business Academy is back (and better than ever)...

Jun 10, 202526 minSeason 3Ep. 33

032: How to Leave Your 9–5 and Start a Business with Shannon Russell

You’ve done everything “right.” The career, the credentials, the calendar that somehow stays full year after year. But underneath the success, you’re quietly wondering… Is this really it? In today’s episode, I’m joined by business coach, author, and top podcast host Shannon Russell—who walked away from a successful career in television to start a business that finally fit the life she actually wanted. Shannon shares the truth about pivoting out of a 9–5, how to start over without starting from s...

Jun 04, 202527 minSeason 3Ep. 32

031: 3 Things I’d Do Differently If I Was Starting My Business Today

You don’t get to your second act in business without learning a few things the hard way. In this short and honest episode, I’m sharing the 3 things I’d do differently if I was starting my business today. If you’ve been trying to build a business that feels aligned but keeps getting pulled in a million directions, this one’s for you. Let this be your permission slip to do it differently, without burning it all down first. We’re also just a few days away from the doors opening to the new, evolved ...

Jun 02, 202515 minSeason 3Ep. 31

030: Kick These Excuses to the Curb: 5 Impact Business Myths Debunked (Series 4 of 4)

You care about making a difference through your business—but something keeps holding you back. “I’m not ready.” “I’m too small to make a difference.” “I don’t want to get it wrong.” Sound familiar? If you’ve been telling yourself any version of those stories, this episode is for you. This is Part 4 of my 4-part series on growing a business that gives back—and today we’re busting through the biggest myths that keep purpose-driven entrepreneurs playing small. You’ll walk away knowing what’s actual...

May 28, 202518 minSeason 3Ep. 30

029: How to Pick the Right Cause for Your Business Without Overthinking It (Series Episode 3 of 4)

You care about doing something meaningful through your business—but when it comes to choosing what that is, you feel stuck. What cause should I support? How do I choose something that feels personal—but still makes sense for my brand? What if I get it wrong? If you’ve ever asked those questions, this episode is for you. This is Part 3 of my 4-part series on growing a business that gives back—and today we’re diving into how to choose the right cause or mission to support in your work. You’ll lear...

May 26, 202516 minSeason 3Ep. 29

028: A Business That Gives Back: The 4 Paths You Can Take (Series Episode 2 of 4)

You've got the skills, the passion, the heart—it’s all there. Now all you need is a way to turn what you already believe in into something that actually moves your business forward. Welcome to Part 2 of my 4-part series leading where I’m showing you how to grow your business with one simple, powerful strategy that won’t cost you more money, demand a bigger audience, or make you start from scratch. It’s called impact integration , and today, I’m breaking down how to use it to create a business th...

May 21, 202521 minSeason 3Ep. 28

027: What If the Secret to Growing Was Giving Back? (Series Episode 1 of 4)

You’ve been showing up. You’ve taken the courses. You’re doing everything “right”… So why does your business still feel stuck? This is the question that so many purpose-driven entrepreneurs are asking—and in this first episode of a special 4-part series, I’m unpacking the answer. Because the real problem? Isn’t your offer. Isn’t your work ethic. It’s that the traditional business model doesn’t reflect your values—and it never really did. If you’ve been craving more clarity, more momentum, and mo...

May 19, 202515 minSeason 3Ep. 27

026: Sustainable Content Creation That Actually Works with Rebecca Stanisic

You care about making a difference—and building a business that actually lasts. But showing up online, staying consistent with your content, and trying to sound like yourself in the process? That’s where a lot of entrepreneurs get stuck. If you’ve ever felt overwhelmed by content creation—or like your message is getting lost in a sea of “shoulds”—you’re going to love this conversation. Today, I’m joined by Rebecca Stanisic , writer, speaker, and content strategist, to talk about how to create su...

May 14, 202532 minSeason 3Ep. 26

025: Pep Talk - This Is Your Sign to Stop Playing Small

Need a boost? This one’s a pep talk. Not a how-to. Not a training. Just a real, honest, heart-to-heart to get you out of your head—and back into action. Because this week, I did something that scared me. I went live on Facebook for the first time snice last year… and I was nervous . I questioned everything. I doubted myself in real-time. And for a minute, I almost didn’t show up at all. But I did. And afterward, I knew I had to record this. Because if I needed that pep talk, I know I’m not the o...

May 14, 20258 minSeason 3Ep. 25

024: How to Run Paid Ads That Feel Good (and Work) with Megan Shields

Paid ads that actually feel good ? Yep. It’s possible—and this episode proves it. If you’ve ever thought, “I know I need more visibility… but I don’t want to feel like I’m selling out,” or “I tried ads once. I lost money and felt gross the entire time.” You’re not alone—and you’re not doing it wrong. So many purpose-driven entrepreneurs avoid paid ads because they think the only way to make them work is to compromise their values. But that’s a myth—and today, we’re busting it with the help of Me...

May 07, 202534 minSeason 3Ep. 24

023: This ONE Piece of Advice Saved My First Business

Feeling stuck in your business—even though you’re working nonstop? Here’s the hard truth that changed everything for me (and might be exactly what you need to hear too). “I’ve been at this for a while, and I care so much about what I do—but I feel like I’m running in circles. I’m working so hard, but nothing seems to be moving. How do you know when it’s time to change something—or if maybe you’re just not cut out for this?” That was the question Melissa sent in—and it stopped me in my tracks. No...

May 05, 202522 minSeason 3Ep. 23
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