The Business of Showing
Mark Kermode considers the business of showing films in the last of three programmes. The route from script to finance to screen can be a long one - but then it all comes down to one nervous opening weekend. Marketing may convince us of a film's merit but, one comment on social media can ruin even the most inventive campaign. Film festivals are vital for launching a film. The Autumn festival season is where artistic creators battle for the first showing of the most talked about films. For many i...