The Business of Events - podcast cover

The Business of Events

Joan Lovemrsjoanlove.com
Come learn about event planning and marketing from some of the most influential event planners in the world. No boring seminars here, we are talking creative events that push the envelope while bringing in big wins for brands. Every week you will learn the skills that Joan has developed in running her own event planning company, Love.Style.Events., and producing events for big brands like Louis Vuitton, Williams Sonoma, and Facebook. On top of that, listen in as Joan interviews top producers and event owners, and then breaks down the information into actionable steps you can take to grow your business right now. For more information on Joan Love, email hello@bizofevents.com. Cheers!
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Episodes

Let's Talk Permits with East of Collins

In this episode, we had a detailed discussion with Suzette from East of Collins about the intricacies of navigating event permits in Miami. We cover a wide range of topics including the difficulties of planning events during Miami's hot summer months, the high-impact weekends such as Art Basel and F1, and the importance of early permit application—sometimes as early as 90 days prior. The conversation highlights Suzette’s extensive experience in the Miami event scene, from handling engineering an...

Jul 03, 202438 minEp. 14

Hot Girl Walk with Mia Lind

Join us in this inspiring episode as we sit down with the founder of the Hot Girl Walk movement, Mia Lind. Discover how Mia turned a simple walk into a powerful tool for building confidence, setting goals, and fostering community. From its humble beginnings during the pandemic to becoming a viral sensation, Hot Girl Walks are redefining wellness and empowerment for women everywhere. Key Highlights: Introduction to Hot Girl Walks: Mia explains the concept of Hot Girl Walks—a four-mile outdoor wal...

Jun 18, 202447 minEp. 13

Sustainability in Events and How Event Planners Can Advocate for Sustainability

I had the incredible opportunity to be a guest on the latest episode of the "Voices of Miami" podcast with the amazing Josie Blohm! We had an in-depth conversation about sustainability in event planning, focusing on the fashion industry and how we can reduce waste and create eco-friendly events. In this episode, we cover: The massive waste problem in the event industry and how it impacts the environment 🌍 Practical tips for making weddings and corporate events more sustainable 💚 Stories from b...

Jun 04, 202423 minEp. 12

If You Love Canva, Wait until You Hear about These SaaSys

In this episode, we dive into the world of SaaS (Software as a Service) and explore a new concept, we coined, called SaaSys—software designed specifically for creators. We'll discuss the differences between traditional SaaS tools and SaaSy tools, and how SaaSy tools can revolutionize the way you work. I also share some personal stories, including a nightmare experience with a SaaS product #IhateSalesforce, and introduce you to two SaaSy tools that are game-changers: Milanote and Flodesk. What Yo...

May 21, 202417 minEp. 11

How to Pack Your Event with Eager Attendees Using Meta Ads, with MudGirl Founder Kevin Pillu!

Join us on this exhilarating episode of The Business of Events Podcast, where Kevin Pillu, founder of MudGirl, shares his journey of overcoming obstacles (literally and figuratively!) to make MudGirl a celebrated women-centric event. Dive into the stormy beginnings, ingenious marketing strategies, and the true spirit of resilience that fuels MudGirl's success. I am most excited for you to learn how Kevin uses ads to test cities before he brings MudGirl there, and to sell out his 40 events worldw...

May 06, 202430 minEp. 10

How to Become a Producer for the Fashion Industry, featuring my BFF and Fellow Producer, Cayleen Davies Villares

From Victoria's Secret shoots to directing video projects, Cayleen Davies Villares has mastered the art of production. In this podcast episode, she shares her journey from model to producer, spills behind-the-scenes stories, and offers invaluable insights for budding producers. Don't miss out on the secrets to success in the fast-paced world of production! And you get to listen to one of our crazy convos :) This Podcast is Sponsored by: Event Helper , get your Certificate of Insurance and send i...

Apr 29, 202431 minEp. 9

Finding the Perfect Venue for your Event, Part 3: The Sneaky Venue Contract

Get the free Ultimate Guide to Finding the Perfect Venue for your Event by clicking here . Take the What Type of Planning Business Owner are You? Quiz to find out what type of planning you thrive in and the next steps to take in growing your planning business. Links I promised you: Event Helper , get your Certificate of Insurance and send it to the venue in minutes! This one is a lifesaver. Beauty Pie , get $20 for your first purchase of luxury skincare for a tenth of the price. My faves are the...

Mar 18, 202416 minEp. 8

Finding the Perfect Venue for your Event, Part 2: The Walkthroughs

Get the free Ultimate Guide to Finding the Perfect Venue for your Event by clicking here . And make sure to have it and follow along for the next two episodes. Join other Planning Entrepreneurs at the snack table! Get our weekly Party Snacks newsletter with bite-size event info and resources. Links I promised you: Event Helper , get your Certificate of Insurance and send it to the venue in minutes! This one is a lifesaver. Beauty Pie , get $20 for your first purchase of luxury skincare for a ten...

Mar 11, 202422 minEp. 7

Finding the Perfect Venue for your Event, Part 1: Find It

Get the free Ultimate Guide to Finding the Perfect Venue for your Event by clicking here . And make sure to have it and follow along for the next two episodes. Join other Planning Entrepreneurs at the snack table! Get our weekly Party Snacks newsletter with bite-size event info and resources. Links I promised you: Event Helper , get your Certificate of Insurance and send it to the venue in minutes! This one is a lifesaver. Beauty Pie , get $20 for your first purchase of luxury skincare for a ten...

Mar 04, 202419 minEp. 6

Recession Proof your Restaurant by Booking More Private Events

Restaurants benefit greatly from hosting private events. From having deposits in the bank months in advance to double the profit margin , private events can be a lifeline for restaurants during recessions or even slow season. I should know, since I am the top event consultant for restaurants in Miami, Florida. Let me teach you why you should be prioritizing private events at your restaurant and how you can maximize the benefits you get from each one you book. Watch this free training I created f...

Jun 06, 202312 minEp. 5

Your #1 Goal at Your Event is to Connect with your Target Audience. Here are the 5 Team Members You NEED to handle the Rest

Learn how to use live events in your business with our free resources and templates for entrepreneurs . Join other entrepreneurs at the snack table! Get our weekly Party Snacks newsletter with bite-size event info and resources. A live event is full of benefits for entrepreneurs. One event can get you social proof, tons of content, and make sales so much easier. But, you can not get these amazing benefits if you are running around taking photos, checking the wifi, or tracking down the lost cater...

May 30, 202312 minEp. 4

5 Tips to Eliminate Stress & Enjoy Planning a Marketing Event for your Business

Learn how to use live events in your business with our free resources and templates for entrepreneurs . Join other entrepreneurs at the snack table! Get our weekly Party Snacks newsletter with bite-size event info and resources. On Today's Episode: Marketing events are used by top brands all around the world to grow their client lists quickly and make massive sales. Yet most entrepreneurs shy away from meeting their potential customers in person. Here are 5 tips that I use for my entrepreneur an...

May 23, 202312 minEp. 3

Come Backstage with Me & See How the Fashion Industry uses a Live Show to Drive Record Breaking Sales

Learn how to use live events in your business with our free resources and templates for entrepreneurs . Join other entrepreneurs at the snack table! Get our weekly Party Snacks newsletter with bite-size event info and resources. On Today's Episode: Joan discusses how a fashion show is just one step in a larger sales funnel. She breaks down the basics of marketing and sales funnels that are used in the fashion industry. From email list, to creating an experience, to elevating your customer's stat...

May 17, 202312 minEp. 2

This is How To Use Live Events to Quickly Build a Loyal Community for your Business and Kickstart Your Dying Social Media!

Learn how to use live events in your business with our free resources and templates for entrepreneurs . Join other entrepreneurs at the snack table! Get our weekly Party Snacks newsletter with bite-size event info and resources. On Today's Episode: Joan goes over the incredible benefits of using live events and experiences as part of your business marketing and sales strategies. To get in touch with our team with questions, or to be featured on our podcast, please email us at hello@mrsjoanlove.c...

May 09, 20238 minEp. 1

Welcome to The Business of Events

The Business of Events is for entrepreneurs and brands that are ready to grow their business through live events. We all know that we need to add events to our marketing and sales strategy, but no one has taught you how to plan them like a professional, until now! Join expert event producer, and former model, Joan Love as she shares with you her first-hand experience working on events for some of the world’s top brands. She has front row access on how big businesses use events to build massive c...

Dec 19, 202223 sec
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