9. DJ Frank G - Founding and building Exclusive DJ

The Business of DJing

Jun 19, 2023•1 hr 20 min•Season 1Ep. 9

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Episode description

In this episode I welcome Stockton legend, DJ Frank G, founder and owner of Exclusive DJ. We talk about his intro to DJing the music industry, what it was like digging for music in the early days, why and how he built a mobile DJing business, simple and effective mobile marketing strategies. I really enjoyed this conversation and I hope you do too!

Note: some timestamps may vary by platform.

0:00 - Gumroad store announcement

2:14 - Intro to Frank

3:55 - Early events in Stockton, CA

8:25 - Frank’s intro to music and DJing

22:12 - Getting into radio

25:07 - Discovery of music in the vinyl era

30:00 - The value of finding a rare gem

34:00 - Starting Exclusive DJ

37:47 - Marketing at bridal shows

40:13 - Building a long term business

43:42 - How customer acquisition strategy changes over time