How To Name Your Baby

The Business of Authority

Jan 08, 2024•53 min•Ep. 312

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Episode description

Which is best: using your name or creating a company name for your expertise business (hint: what’s your end game)?

How to deal with an unusual, unpronounceable (to your audience) or too-common name.

Why your company name matters less than you think (but your URL is gold).

Naming your books, products and services and why that’s different than naming your firm.

The non-intuitive question to ask yourself when naming each of your babies.

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