“Creating demand” is often cited as the solution to low commodity prices—but where will that demand come from? In this episode, I examine the hard truths behind global agricultural markets. He explores the limits of trade agreements, the decline of biofuel-driven demand, and why Africa and the EU are unlikely to become major buyers of U.S. commodities. With Brazil expanding production and global consumption slowing, American agriculture faces a sobering outlook. A must-listen for ag professional...
Aug 18, 2025•38 min•Ep. 411
Despite alarming headlines, fewer than one in a thousand U.S. farms are in bankruptcy. Damian Mason speaks with Curt Covington of Ag America Lending to examine the facts behind agricultural bankruptcies, the economic pressures farmers face, and the outlook for farm finances. Learn why high input costs and interest rates are real concerns, while other supposed causes are overstated. This episode provides actionable strategies for producers to safeguard their operations against financial trouble. ...
Aug 11, 2025•56 min•Ep. 410
Government intervention is reshaping agriculture—and not for the better. In this episode, Damian Mason speaks with economist and author Dr. Richard Sexton, whose book Food Fight challenges misguided food policies and their consequences for farmers, consumers, and global supply chains. Topics include proposals for government-run grocery stores, the inefficiencies promoted by U.S. farm subsidies, the environmental harm caused by biofuel mandates, and the unintended impacts of the Conservation Rese...
Aug 04, 2025•1 hr 5 min•Ep. 409
The agricultural landscape is evolving rapidly—and so must you. In this episode of The Business of Agriculture, Damian Mason is joined by Mark Jewell of The Momentum Company to explore the ten essential habits that will determine your relevance and success in tomorrow’s agriculture. With emerging technologies and automation reshaping the sector, one-third of today's ag jobs may vanish in just five years. Are your current behaviors preparing you for that future? From mindset shifts and financial ...
Jul 28, 2025•52 min•Ep. 408
China’s rise over the past 25 years reshaped global economics—but what lies ahead for agriculture? Ian Lahiffe, agriculture consultant in China, offers a bold, optimistic forecast. He explains how China may remain economically powerful, less reliant on the West, and more self-sufficient in food and energy. But he also warns of an emboldened China, prepared for economic conflict. This episode explores the risks and realities for American agriculture, especially given U.S. farmers’ heavy dependenc...
Jul 21, 2025•49 min•Ep. 407
Water is the most critical—and increasingly scarce—input in the Business of Agriculture. Yet, it is rarely given true economic value until it becomes limited. In this episode, Damian Mason is joined by Val King of the North Coast Water Association to discuss how water access is transforming the future of American farming. They explore the economic, environmental, and regulatory challenges tied to diminishing water supplies. Learn why some crops will disappear from traditional growing regions, ho...
Jul 14, 2025•51 min•Ep. 406
Is it time to radically reform American agriculture policy? In this compelling episode, Damian Mason speaks with Agritopia author Dave Savage, who outlines his bold vision for a more resilient and equitable rural economy. Savage critiques major pillars of the current farm system—including crop insurance subsidies, the Conservation Reserve Program (CRP), and tax-deferred land exchanges—arguing that these mechanisms hinder opportunity for small and mid-sized producers. Backed by decades of industr...
Jul 07, 2025•1 hr 1 min•Ep. 398
In an ever-changing Agricultural marketplace, opportunities arise that didn’t exist just a decade or two ago. The internet, along with a more diversified and demanding consumer, provide viable business options. But these ventures need money to flourish and these businesses might not be a fit for traditional bank lending. That’s where alternative financing can allow Agricultural business ideas to grow wings. Damian talks to Perennial Pastures founder Kevin Muno, Harvest Returns CEO Chris Rawley, ...
Jun 30, 2025•58 min
Face it, the word “sustainable” has been so overused as marketing jargon, it’s become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if we could profit from our sustainability practices by differentiating products by degrees of sustainability in the production process? In the era of Artificial Intelligence and technological advancement, m...
Jun 23, 2025•47 min•Ep. 403
What would a ban on Glyphosate mean for American agriculture and food production? Damian Mason speaks with Michelle Klieger of Stratagerm Consulting, who recently completed a comprehensive study on the economic and labor impacts of eliminating Glyphosate—America’s most widely used herbicide. Michelle shares the staggering implications for crop yields, labor shortages, and consumer food prices. This episode explores the hidden costs of removing Glyphosate from U.S. farming systems and explains wh...
Jun 16, 2025•50 min•Ep. 402
What determines the nutrient value of meat? Dr. Stephan Van Vliet of Utah State University joins Damian Mason and Iowa farmer Kelly Garrett to explore how soil health, animal diet, and agricultural practices influence the nutritional profile of beef. Discover why not all steaks are created equal, whether grass-fed is truly better than grain-fed, and how flavor connects to nutrient density. This episode dives deep into food systems, lab testing, and whether producers will be rewarded for nutrient...
Jun 09, 2025•46 min•Ep. 401
What does the next generation of agricultural professionals need to succeed in today’s rapidly evolving industry? In this milestone 400th episode of The Business of Agriculture , Damian Mason is joined by Tanner Winterhof and Corey Hillebo from Farm4Profit to share critical insights for young people entering the ag sector. Drawing from decades of experience, these seasoned ag professionals discuss how technology, business acumen, and adaptability have reshaped farming—and what tomorrow’s leaders...
Jun 02, 2025•1 hr 3 min•Ep. 400
With U.S. corn production projected to hit record highs in 2025, demand questions loom. NCGA CEO Neil Caskey joins Damian Mason to explore the outlook for corn exports, ethanol markets, and the push for sustainable aviation fuel. With domestic livestock numbers down, will global trade and green energy be enough to absorb the surplus? Caskey discusses recent market wins in Britain and India, why ethanol remains critical, and why he stays optimistic about corn's future. The Business of Agriculture...
May 26, 2025•45 min•Ep. 399
America’s health challenges are increasingly linked to diet, nutrition, and widespread confusion about what truly constitutes healthy food. As consumers face a constant barrage of conflicting information about their groceries, the roles of food producers, processors, and the broader agricultural industry have never been more important. In this episode, Damian Mason speaks with Natalie Kovarik and Tara Vanderdussen of Discover Ag to discuss how the Business of Agriculture can support healthier li...
May 19, 2025•56 min•Ep. 398
What happens when tech billionaires attempt to disrupt agriculture without understanding its fundamentals? In this episode, Damian Mason is joined by agtech experts Rhishi Pethe and Walt Duflock to analyze high-profile failures in agricultural innovation—highlighting ventures like Larry Ellison’s experimental farm in Hawaii and the struggles of Beyond Meat. Together, they explore the risks of "billion-arrogance"—where immense wealth and success in unrelated industries lead to misguided investmen...
May 12, 2025•1 hr 5 min•Ep. 397
The good news: Private equity investors are interested in investing in the Business of Agriculture. The bad news: The money is not flowing into fake meat or controlled environment Ag businesses. What is hot? Premium dairy, pet food, and anything fermented. Why? Because those categories offer private equity investors what they want — higher margins, growth, pricing power, differentiation, and added value. Dan Zelazik with Ascendant Partners, a boutique investment bank specializing in food and Agr...
May 05, 2025•54 min•Ep. 396
“The next day after a lightning storm, it’s always greener. That term is called green lightning and that’s what we set out to do.” So says Travis Potter, founder of Green Lightning, a company with a product allowing farmers to make their own nitrogen at a much -reduced price than retail. The other benefits: elimination of synthetic nitrogen, no salt, and no yield penalty. Damian Mason asks the hard questions with the company founder who is joined by Michigan farmer Matt Vanderhyde who’s using th...
Apr 28, 2025•38 min•Ep. 395
What if free trade isn't really free? Tariffs are a distortion to free market economics. The only problem: We don’t have a free market economy as countries prop up and protect their native industries with restrictive rules on — or even entirely against — imports. In this episode of The Business of Agriculture, Damian Mason digs into the numbers (our trade deficit is equal to Holland’s entire economy), the impact on consumer purchases (it might be overstated), and why manufacturing (much like Agr...
Apr 21, 2025•47 min•Ep. 394
Agricultural equipment is among the largest capital investments on American farms—yet much of it sits idle for most of the year. With rising interest rates and pressure on farm income, optimizing machinery utilization is more important than ever. In this episode, Damian Mason is joined by Martyn Gross, founder of AgShared (https://agshared.com), to discuss a new digital platform designed to improve farm profitability through peer-to-peer equipment rentals. AgShared enables farmers and ag dealers...
Apr 14, 2025•50 min•Ep. 393
Global trade is undergoing a fundamental transformation. After decades of increasing globalization, countries are pivoting toward protectionist policies to safeguard domestic industries. In this episode, international agribusiness consultant Todd Thurman joins Damian Mason to explore the resurgence of tariffs and trade restrictions—and what this shift means for the future of global commerce. Topics include the demographic and economic forces driving deglobalization, historical context behind tar...
Apr 07, 2025•1 hr 5 min•Ep. 392
In today’s low-margin farming environment, efficiency is everything. From maximizing nutrient availability to reducing inputs while increasing yields, growers are under pressure to do more with less. That’s where startups like NewFields Ag come in. This innovative company is tackling the challenge right from the planter box, using biological solutions derived from agricultural byproducts. In this episode, CEO and founder Brian Tulley joins Damian Mason to discuss his journey from big Ag to launc...
Mar 31, 2025•48 min•Ep. 391
Is farmland the ultimate investment? In this insightful episode, Damian sits down with Robert Andjelic, Canada’s largest private farmland owner, to explore the future of agricultural real estate. Despite having no farming background, Robert now owns 250,000 acres of prime Canadian farmland—mostly in Saskatchewan, with holdings in Manitoba and Alberta. After leaving the commercial real estate sector in 2007, Robert turned to farmland, citing water security, climate change, and the decline of arab...
Mar 24, 2025•1 hr•Ep. 389
The agriculture industry is at a turning point, with nearly two-thirds of U.S. farmers over 55 and many surpassing 65. As farming faces massive capital demands and generational shifts, what does the future hold? Adam Lasch, a self-made, first-generation Wisconsin farmer, joins Damian to explore the financial hurdles, demographic changes, and innovations shaping modern farming. Discover how the next generation of farmers can navigate rising costs, land ownership challenges, and evolving technolog...
Mar 17, 2025•57 min•Ep. 389
The Agriculture industry has long relied on synthetic fertilizers, chemical inputs, and over-applied fertility—not by choice, but by necessity. Now, with biologicals, bio-nutrients, and precision application technology, farmers have better alternatives. Colton Moon, president of Redox BioNutrients, joins Damian to explore how soil health, crop nutrition, and sustainability are driving the shift away from traditional ag inputs. Can biological solutions enhance efficiency and reduce reliance on sy...
Mar 10, 2025•44 min•Ep. 388
With Robert F. Kennedy Jr. now confirmed as Secretary of Health and Human Services, his longstanding commitment to organic food is taking center stage. A vocal advocate for transforming the American food system, RFK Jr. believes organic agriculture could be the key to solving major health issues—going as far as claiming it could eliminate diabetes. But what would happen if American farmers were pushed to meet USDA organic standards? In this episode, Damian Mason explores the potential impacts—go...
Mar 03, 2025•40 min•Ep. 387
Fermented foods are trending, and sauerkraut is having a moment! In this episode of The Business of Agriculture, host Damian Mason dives deep into the world of fermentation with Jorge Azevedo, CEO of Fermented Food Holdings. They discuss why ultra-processed foods are falling out of favor, the growing demand for probiotics, and why FFH moved to Wisconsin—home to serious sauerkraut expertise. Plus, you won’t believe how much cabbage comes off an acre! (Spoiler: it’s a whopping 45 tons!) Tune in fo...
Feb 24, 2025•55 min•Ep. 386
For years, money flowed into Ag tech—until the tap ran dry. But there’s one area still attracting outside investment: farmland. Ben Gordon and Brian Grundtner from Fractal join Damian to discuss the evolving landscape of capital in agriculture. Their company is pioneering a model where investor funds help farmers acquire land, creating new opportunities for growth. Tune in to explore the financial trends shaping the future of farm ownership! The Business of Agriculture Podcast with Damian Mason ...
Feb 17, 2025•42 min•Ep. 385
Is agriculture ready to pivot from maximizing yields to prioritizing nutrient-rich, health-focused food production? Join Damian in a thought-provoking discussion with Iowa farmer and Ag entrepreneur Kelly Garrett and Ag venture capitalist Carter Williams. Explore the future of farming as surpluses rise, America’s health declines, and consumers demand better nutrition. With terms like “food as medicine,” “nutrient density,” and “health-focused agriculture” becoming the buzzwords of a changing mar...
Feb 10, 2025•55 min•Ep. 383
From FarmCon 2025, Damian Mason sits down with three experts to tackle the biggest issues in American agriculture: trade, tariffs, biofuel, markets, Ag Tech, and the Farm Bill. Kevin Van Trump of the Van Trump Report dives into global agriculture markets and the key drivers of change. Roland Fumasi with RaboResearch highlights three must-watch trends—trade, Farm Bill impacts, and the surprising effect weight loss drugs could have on agriculture. Finally, Bob Trogele of ProAgInvest sheds light on...
Feb 03, 2025•30 min•Ep. 383
How do farmers feel when misinformation about agriculture takes center stage? Dennis Bulani knows firsthand. After a conference speaker delivered a factually flawed tirade against modern farming, Dennis was inspired to write What a Farmer Wants You to Know About Food . In this episode, Dennis shares insights from his book, tackling one of agriculture’s greatest challenges: bridging the communication gap between farmers and consumers. Whether it’s myths about food safety or the realities of moder...
Jan 27, 2025•45 min•Ep. 382
