Okay, babe, potentially not the advice that you want to hear, but the advice that you need to hear. And that is that you are choosing being liked over being happy. Now, I know some of you may be like Peter, you are a hundred percent wrong, but I have a couple of examples to tell you exactly how I'm right and why this is actually affecting the profit in your business, the results that you're getting and what we can do to snap out of that.
So I ran an event last week called the ultimate email relationship. I'm running the monthly, I'll pop the details below, get your butt along. But in the event, it's really about how we can develop. An incredible relationship with our subscriber. And when we do that, that we will sell as a result of that. Now post the event as a good marketer, I always send emails.
And one of the emails that I sent was about the fact that when you show up and when you are in your authenticity, that is going to piss people off. And people will make their opinions apparent and known, and it's usually the people that are doing the least, that have the most blocks, that are going to make it very vocal on why they don't like what you're doing, and they do not like how you're doing it.
You know, I've had this before, where I make money every single day, and I have startup bros at work that are yet to make a single fucking dollar, that tell me all the time, you How I should do my business. So I could ask you the question of right now, would you rather lose two subscribers or make 10, 000? And I know every single one of you is going to pick the money. So my next question is, if we are choosing 10, 000, go and send an email right now.
And I know some of you may be like, yeah, but I don't really feel like I have anything to say. That's fine. Just say something then that's a bit shit. And this is where the stuff starts to come out because it's like, if you are not worried about the fact that sometimes your best effort is not going to be your A grade effort, it's the best that it's going to be on that day.
You know, I think for a lot of us, we put these expectations where it's like, we're happy to show up and we're happy to do this, but only if it's fucking excellent. And it's like, as a Virgo, there is so much Virgo in my chart. It would make you sick. Trust me. I get the perfection thing. But I also have days. When I am not going to give my best work where it's not going to be the best email, but what I still need to do is show up.
And if someone unsubscribes, because they're like, that email was a bit crap. That's okay. Because if I piss off someone that easily, do I think they're going to give me money? There is 99 percent chance that they will not, but am I going to get paid if there is no call to action? No. So there are going to be times in your business where you are going to have to do work that is going to be B minus or maybe C grade or maybe a little bit worse, but you need to keep moving forward.
Because I think for a lot of us, we want everyone to be happy. We want to make everyone's day. We want to put a post out that people are going to talk about. They're going to reference a year from now being like, do you remember that post that you put up on the 7th of September? I've printed that out by my bed we want people to almost pedestal everything that we're doing. And that is just. That's a lot. That is a lot to put on us every single day to execute that work continually.
You know, I think that for a lot of us, the money that we actually desire in our business is already there. And it is just up to us. I hear every single day, people say that their email list is not big enough for them to make money or that they don't have enough Instagram subscribers or that they don't have the resources. And I think every single one of us has the resources to make dramatic results in our business.
The issue is that we feel like that we need more and we put these like impossible success metrics in place when really what we need to do is be like, you know what? I've got a hundred people. I've got, I've got resources here. I've got 200 people on my email list. Incredible. I'm going to show up. I am going to put some content out there and I'm going to pitch. And I know that some people are not going to like that, but I also know that I'm not going to sell unless I do that.
I also see that people don't want to be salesy and don't want to be annoying. You just need to open any Facebook group on Instagram and you will see someone that is complaining about the fact that they don't have the money that they want in their business. And then in the next sentence, but I don't want to be salesy. Well, Brenda, if you can't pay your mortgage, you're going to have to be salesy. You know, I think this also comes back to.
How we're showing up our belief in the work and truly like the transformation that we can provide. one thing that I like to think about is if the work is so good and what you're doing is so incredible, it is selfish for you to not show up. Because if the program is life changing, if the product is amazing, people need that in their lives, and we don't want to kind of like hold people back. Ourselves back from that.
So for me, I am happy to risk being a little bit annoying because I know that I have the strategy and the process that will make someone wealthy, that will make their business easier to run, that will buy their time back. You know, I have that and that the person that finds me annoying. For whatever reason, the other, the other side of that is that there is going to be someone who's like, Oh my God, I'm so glad that she said that to me. I didn't even realize this was a thing.
Let me shift some things around in my budget because I actually need to buy this because I find a lot of the time that when people find us annoying. There is going to be a percentage of people where that's actually about them. It's about the fact that they don't have the conviction to pitch, that they haven't put out a sales call to action in over a month. And they see you doing this regularly and that pisses them off because they wish that they were you.
They wish that they had the confidence and guess what? They fucking don't. I want you to think about today and this week. Would you rather lose two subscribers or two followers or make 10, 000? And if you are picking the 10, 000, what action are you going to take? How are you going to show up and how can you do it in the next 10 minutes? No one is going to tell you to fuck off. No one is going to say, this is the worst day of my life.
Like, just go to the drama for a second and imagine the worst case scenario. Do you really think that's going to happen? Absolutely not. Could you get left on read? No. Sure. Could someone unsubscribe? Sure. Could someone say, Hey, no, not right now. Sure. But do we think that the results that we want are going to happen by us being in inaction and inactivity? Absolutely not. So if we have big goals in our business, if we desire something that is just sensational, my friend, what are you doing?
How are you going to get out there and how can you fucking get that today? I love you. I believe in you. I love this. I love us. I love everything. Uh, what do I love you more than? I love you more than I love you more than this spicy chicken sandwich that I had the other week. Oh my god, it was so good. The chicken was cooked to perfection. It was juicy on the inside and it was all crunchy on the outside. And it had this like spicy mayo. Everything was like the perfect ratio.
There is something incredible about when you have a sandwich or like a piece of cake or whatever it is and everything is just like the perfect ratio. It's like, who was the Virgo that created this? I love you more than people that are great at their job and they are just so incredible and enthusiastic. I actually went to a new dentist and I got a clean and my dental hygienist was just In the best mood, the best spirit, you can tell that she really loves her job.
And there is just something so lovely when you can tell that they really love what they do, because we all know people that can't stand what they do. So when you see it, Oh, I love that. I also love you more than sexy people that love to help me out. I feel like sexy and hot is an absolute state of mind. Like you can be a 10 out of 10 looks wise, but if you have like a shit personality, you are not hot. So let's just clarify that. So I love you more than hot people that love to help me out.
I've got like a little housing thing at the moment, not my current house, but like, a former house. If you actually have a listen to the podcast episode, My Business Bought Me a Home, I actually think I go into that there. But you know, I've had to prepare some court documents. How fun. I'm clearly joking. And I've just had people that are just so willing to look at things, free of charge, give me their time, help me out. They're in my coworking space.
And I just think that generosity, oh my God, generosity makes me hard. It is like the top three qualities that I look for in a partner. So just FYI, if you want to set me up and that would be a really lovely thing for you to do. Can you please make sure that they're generous, uh, with their assets and their time? Well, hot stuff. I love this and I will see you on the next episode.